Social Media Manager

Walbridge•Detroit, MI

3d•Onsite

About The Position

This is an exciting opportunity for a Social Media Content Manager who will own and elevate Walbridge’s digital presence across core social platforms. This new role for a growing team involves translating the scale, complexity, and energy of live construction projects into compelling, authentic digital stories that showcase Walbridge’s people, projects, and culture. The Social Media Content Manager will lead content development, channel management, and strategy execution while working closely with teams across the organization. The role requires strong storytelling ability, technical content creation skills, and the initiative to work directly from active jobsites to capture the work as it happens. This position is full-time, onsite in Detroit, Michigan, with paid parking, and requires occasional travel to various project sites across the United States.

Requirements

Five (5)+ years of experience in social media management or content creation
A strong portfolio demonstrating professional‑grade video production and editing experience (CapCut, Premiere Pro) and visual design skills (Canva or Adobe Creative Suite)
Proven experience writing clear, compelling copy across multiple platforms and audiences
Ability to do occasional travel to various project sites across the United States is required
Confidence collaborating with both field and corporate teams

Nice To Haves

Experience in the architecture, engineering, or construction (AEC) industry is strongly preferred
Strong organizational and time‑management skills with the ability to manage multiple content streams simultaneously
Experience working in fast-paced, dynamic environments, including active construction sites
A proactive mindset and the ability to identify stories and social media trends without being prompted
Experience supporting employer branding or recruitment‑focused digital campaigns

Responsibilities

Field-Based Storytelling: Capture high‑quality photo and video content directly from active construction sites, highlighting Walbridge’s technical excellence, large‑scale equipment, and safety‑first culture
Content Creation & Production: Script, film, and edit short‑form video for platforms such as LinkedIn, Instagram, TikTok, and design engaging visual content aligned with brand standards
Content Strategy & Planning: Own and manage the master content calendar, aligning social content with project milestones, recruiting priorities, and corporate initiative
Channel Management & Engagement: Manage day‑to‑day social media activity, engaging with followers, partners, and potential recruits to grow and strengthen Walbridge’s online community
Performance Measurement: Track performance metrics and insights to evaluate content effectiveness and adjust strategy based on data and engagement trends
Innovation & Trend Awareness: Stay current on platform trends, algorithm changes, and emerging content technologies, recommending new approaches to keep Walbridge’s digital presence competitive