Social Media Manager

Moon Valley Nurseries•Scottsdale, AZ

9d•Hybrid

About The Position

The Social Media Manager is responsible for developing and executing a content-first strategy across Moon Valley Nurseries’ social media and owned channels. This role focuses on producing educational, informative, and brand-aligned content designed to build trust and engagement with target audiences, particularly Gen X and Boomer demographics. The position requires a balance of strategic planning, hands-on content creation, and performance analysis to ensure continuous improvement and alignment with business objectives.

Requirements

Proven experience in content creation, social media management, or digital marketing
Strong writing, editing, and storytelling skills
Understanding of digital behavior and content consumption patterns of Gen X and Boomer audiences
Experience capturing and editing short-form video and photography
Analytical mindset with the ability to interpret performance data and apply insights
Proficiency with content and social media tools, including Canva, Sprout Social, and CapCut
Strong organizational skills and attention to detail
Customer-focused mindset with an understanding of brand representation
BS or MS degree in Marketing or equivalent experience

Nice To Haves

Interest or familiarity with plants, landscaping, or outdoor living is preferred

Responsibilities

Develop and execute a comprehensive content strategy across social and owned platforms, including Facebook, Instagram, LinkedIn, YouTube, Pinterest, and the company blog
Build, manage, and maintain an integrated content and editorial calendar
Create original, educational, and brand-consistent content to support engagement and audience growth
Capture and edit photo and video content for digital distribution
Support customer engagement and assist in managing brand reputation across social platforms
Monitor content performance and analyze data to optimize future content strategies
Ensure consistency in brand voice, messaging accuracy, and overall content quality
Identify and manage social media vendors & influencers, partner with agency on paid social amplification and budgets.