Social Media Manager (ATL)
About The Position
The Social Media Manager role at bread & Butter is a dynamic position for a digital expert who is passionate about food, drink, and travel. This individual will manage client online platforms and influencer programming, acting as a key representative of the agency. The role involves collaborating with the PR team, Visual Content Manager, and Digital Director to craft social media voices, channel brand sentiment, and build authentic conversations and relationships. The ideal candidate is a proactive problem-solver, creative thinker, strong writer with meticulous attention to detail, and eager to learn and contribute in a fast-paced, collaborative environment.
Requirements
- 3-5 years relevant, full-time, post-undergraduate experience in social media management and influencer marketing.
- Agency experience preferred over in-house experience.
- BA/BS degree or equivalent practical experience.
- Appreciation for telling the client story through influencer partnerships and key messaging.
- Passion for building and cultivating relationships with influencers across platforms like Instagram, TikTok, Pinterest, YouTube, and blogs.
- Extensive knowledge of Facebook, Twitter, Instagram, TikTok, Pinterest, LinkedIn, YouTube, and other relevant social media networks.
- Experience with launching social campaigns for hotels, restaurants, food personalities, and/or CPG food and beverage brands.
- Background in creative development, social media analytics tools, and campaign analysis.
- Ability to thrive in a fast-paced environment, prioritizing and handling multiple projects.
- Ability to peer and self-edit writing quickly, turning around social media posts in real time.
- Ability to identify strategic and creative social media collaborations, takeovers and promotions for brands and lead through steps to execute.
- Ability to exercise sound judgement, responding to consumers and guests within a brand’s voice during daily community management practices.
- Must be authorized to work in the US.
Nice To Haves
- Pop culture acumen.
- Experience as a waiter, front desk clerk, line cook, or oenophile.
Responsibilities
- Managing the online platforms of clients on a daily basis.
- Managing influencer programming on a daily basis.
- Serving as a representative of the company.
- Working in tandem with the PR team.
- Working with the Visual Content Manager and Digital Director.
- Crafting a social media voice and channeling brand sentiment to build authentic, relevant, interactive conversations and relationships.
- Meeting or beating deadlines.
- Staying ahead of trends and looking for new ways to achieve objectives.
- Identifying strategic and creative social media collaborations, takeovers, and promotions for brands.
- Leading the execution of social media collaborations, takeovers, and promotions.
- Developing and strategizing creative influencer partnerships and alliances.
- Exercising sound judgment in responding to consumers and guests within a brand’s voice during daily community management practices.
- Participating in meetings and briefings.
- Performing occasional travel for client visits and planning.
Benefits
- Generous paid time off
- Paid sick/personal time
- Birthday off
- Endless summer Fridays (half-days year 'round)
- Flexible, hybrid schedule
- Work from any b&B office when you're in town
- Medical and dental insurance for employees and dependents
- Extended benefits (vision, life, disability, EAP)
- Generous maternity and family planning leave
- 3% contribution to 401k regardless of participation
- Cell phone reimbursement
- New business bonuses
- Employee referral bonus
- Weekly Wine Wednesdays
- Robust training program
- Mentorship program
- Local love (yearly giveback initiative)
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
Associate degree
