Manager, Social Media

McDonald's Corporation • Chicago, IL

2d

About The Position

This role sits at the intersection of social strategy, cultural intelligence, and brand storytelling, and it demands someone who sees social not just as a channel, but as the future of marketing itself. You won’t just manage a feed. You’ll be the architect of ideas that ignite social conversation and insert McDonald’s directly in the center of culture, not adjacent to it.

Requirements

• Deep, demonstrated social media expertise across platforms. You know not just what works, but why it works, and what will work next.
• Fluency in multicultural marketing with the ability to build strategies that authentically connect with GenZ and diverse audience segments
• A refined instinct for what's share-worthy. You can identify a cultural moment, assess brand fit, and move fast without sacrificing strategy.
• The analytical rigor to translate data and social insights into clear, actionable strategy recommendations
• The agility to operate at the speed of social while being adaptive, decisive, and calm under the pressure of a trending moment
• You’re a self-starter who thrives in a fast-paced environment, manages multiple priorities simultaneously without losing momentum, and holds yourself accountable to results.
• You empower teams with a challenger mindset. You don't protect old thinking; you push past it to advocate for innovation and smart creative risks.
• You have a genuine obsession with your audience. You listen to fan conversations deeply, and you let that intelligence shape your work.
• The judgment to know the difference between trend-jacking for attention and showing up meaningfully in culture
• A belief in community-first thinking. You build for the long game, not the quick viral spike.
• A conviction that having something to say matters more than having to say something

Nice To Haves

• Social listening expertise and platform analytics tools
• Paid and earned media experience
• Brand-side or agency experience working on scaled national campaigns
• Experience collaborating with and directing creative agencies
• People management and mentorship
• On-set production experience

Responsibilities

• Lead social strategy for McDonald's highest-priority campaigns by setting the vision for how we show up across every platform.
• Serve as the social authority within our integrated team, ensuring social is the engine driving campaign thinking from day one.
• Lead creator-driven marketing campaigns end-to-end — from identifying and vetting talent for brand alignment to building campaigns that turn the right voices into genuine McDonald's advocates.
• Drive the creative vision for paid media tactics and branded content across social platforms.
• Champion creative excellence by pushing agencies, cross-functional partners, and your own instincts to move beyond the expected and toward the never-been-done-before.
• Build fan-fueled creative platforms and content adaptations for multicultural GenZ audiences with authentic, resonant storytelling.
• Partner cross-functionally with marketing strategy to ensure social strategy is tightly aligned to business goals.
• Own the measurement of social's business impact by translating data, engagement signals, and trend analysis into strategic intelligence that sharpens future work.
• Monitor, analyze, and act on social listening insights to keep McDonald's a step ahead of culture, not chasing it.

Benefits

• Comprehensive health insurance, which includes medical, prescription drug, mental health, dental and vision coverage
• Life insurance
• 401(k) plan
• Adoption assistance program
• Educational assistance program
• Flexible ways of working
• Time off policies (including sick leave, parental leave, and vacation/PTO)
• Sabbatical program
• Tuition assistance

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees