Social Media Manager
New School•Los Angeles, CA
•Hybrid
About The Position
New School American Cheese is seeking a Social Media Manager and Content Creator to bring their chef-driven, craveable brand to life across Instagram, TikTok, and emerging channels like YouTube shorts and Reddit. This is a hands-on creative role for someone who understands internet culture, food storytelling, and how to make B2C/B2B food brands feel exciting and relevant. The role involves creating and editing short-form content, writing on-brand copy, and helping build a consistent creative cadence for the team.
Requirements
- 2–5+ years experience in social media, content creation and marketing
- Strong understanding of Instagram, TikTok, and modern food/hospitality culture
- Excellent video editing skills (i.e. CapCut)
- Strong eye for photography, composition, pacing, and internet-native storytelling
- Comfortable working independently and moving quickly
- Strong copywriting instincts and understanding of tone/voice
Nice To Haves
- Professional photography experience preferred
- Experience with food, beverage, hospitality, lifestyle, or CPG brands is highly preferred
- Bonus if you’ve worked with chef-driven brands or restaurant accounts
Responsibilities
- Capture and edit short-form video and photo content from restaurant visits, chef collaborations, events, trade shows, kitchens, and product shoots for Instagram Reels, TikTok, and stories
- Create static graphics, carousels, memes, motion assets, and lightweight design work
- Organize and repurpose existing photo/video assets into social-first content
- Assist in developing monthly social media calendars and content planning
- Brainstorm content series, recurring formats, and storytelling opportunities
- Identify trends, cultural moments, and relevant conversations within food, chef, and hospitality spaces
- Collaborate on campaign rollouts, product launches, partnerships, and events
- Write captions and social copy aligned with New School’s voice and positioning
- Help evolve the brand voice across social platforms
- Translate product functionality and chef credibility into engaging, entertaining content
- Support storytelling around operators, kitchens, partnerships, events, and new product launches
- Assist with community engagement and social listening
- Identify creators, chefs, restaurants, and collaborators for partnerships
- Surface UGC opportunities and content worth resharing
- Support reporting on performance, learnings, and content insights
Benefits
- A mission-driven, creative environment with real ownership
- Core values of robust communication, honesty, integrity and transparency
- Mentorship from the Marketing Lead, and regular interaction with the founders
- Flexible work setup and entrepreneurial culture
- The chance to help shape a next-generation food brand
- Cheese. Lots of really good cheese
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
