Social Media Manager

UGI Corporation • Upper Merion Township, PA

3d

About The Position

When you work for AmeriGas, you become a part of something BIG! Founded in 1959, AmeriGas is the nation’s premier propane company, serving over 1.5 million residential, commercial, industrial and motor fuel propane customers. Together, over 6,500 dedicated professionals will deliver over 1 billion gallons of propane from 1,800+ distribution points across the United States.

The Social Media Specialist owns the AmeriGas social media presence end-to-end. Duties include creating content, working collaboratively to develop and maintain content calendars, scheduling posts, providing timely responses to comments, and tracking and reporting on performance KPIs. This person will also be responsible for taking our online presence to the next level - exploring additional opportunities to expand our reach and further engage current and potential customers in more meaningful ways.

Requirements

• 5+ years of social media management experience, graphic design & content creation
• Ability to align strategic and creative thinking
• Exceptional written and verbal communication skills
• Thorough understanding of marketing analytics, customer engagement KPIs, & reporting
• Experience with Adobe Illustrator
• Customer-focused mindset
• BS in Marketing, Communications, or other relevant degree
• 5+ years marketing experience

Nice To Haves

• Experience with Sprout Social a plus
• Experience in CRM tools such as Microsoft Dynamics, Marketing Automation tools such as Oracle Eloqua a plus

Responsibilities

• Create and implement comprehensive social media strategy to support growth and retention goals.
• Stay abreast of social media trends, best practices, platform updates, and technological advances, and translate into actionable plans for AmeriGas.
• Collaborates with other members of the Marketing team, and broader organization, to develop content calendars.
• Owns day to day content creation and maintenance of AmeriGas social media channels.
• Responds quickly to customer comments and facilitates necessary follow-up from Customer Experience team when escalation or resolution of a customer issue is necessary.
• Track news stories and other notable online mentions of AmeriGas and share for follow-up.
• Monitor channel performance, report monthly, and make recommendations to improve.
• Additional responsibilities as directed.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level