Social Media Manager, Organic Growth

Sunbit • Los Angeles, CA

3d • $110,000 - $135,000 • Hybrid

About The Position

Sunbit is seeking a Social Media Manager, Organic Growth to own end-to-end organic social strategy across two critical audiences: merchants and consumers. For merchants, the role involves engaging practice owners, office managers, and operators who adopt Sunbit as their preferred financing partner. For consumers, the goal is to build awareness and drive acquisition so people actively seek out Sunbit and use the platform for necessary treatments and services. This is a builder role where the individual will set the vision, create high-performing content, grow engaged communities, and deliver measurable results that fuel both merchant pipeline and consumer growth. Collaboration with the Sunbeast associate community to amplify authentic, employee-driven stories is also a key aspect of the role.

Requirements

• A proven track record building large, engaged audiences. You’ve personally or professionally grown a social presence to significant scale and can show the accounts and the metrics behind the growth. Building a following of 50,000+ on Facebook, Instagram, or TikTok is strongly preferred.
• Hands-on content creation skills. You can independently produce platform-native content—short-form video, basic editing, and design—and you have a strong eye for what performs on each platform.
• Strong analytical mindset. You’re comfortable in analytics (native platform insights, GA4, spreadsheets) and you make decisions from data, not vibes.
• High ownership and initiative. You can take a vague goal and turn it into a strategy, a calendar, and results without hand-holding.
• Community-building instinct. You know how to turn followers into an engaged community, and you collaborate well with internal teams to do it.
• Excellent creative and editorial judgment. You can write, brief, and shape content that fits each platform’s native voice.
• 5+ years managing organic social for a brand, creator, or business (B2B experience a strong plus).

Nice To Haves

• Experience marketing to small businesses in finance, healthcare, dental, or automotive verticals
• Advanced video/motion or design production skills
• Background in employee advocacy or creator/community programs

Responsibilities

• Own organic strategy, content calendar, and daily publishing across Instagram, TikTok, Facebook, LinkedIn, YouTube, and emerging platforms.
• Concept, shoot, edit, and publish platform-native short-form video, graphics, and carousels—briefing others as we scale.
• Build and nurture engaged merchant communities that convert followers into sales pipeline.
• Drive consumer acquisition and awareness—building a consumer-facing organic presence that gets people seeking out Sunbit and using our site to find where they can pay with us.
• Partner with the Sunbeast team to source, elevate, and scale employee-generated content.
• Define, track, and report on KPIs—follower growth, engagement rate, reach, share of voice, and contribution to merchant and consumer funnels.
• Run a disciplined test-and-learn program on formats, hooks, posting cadence, and creative, and translate results into a clear point of view.
• Collaborate with paid marketing teams and agencies to help ideate ad concepts and results.
• Stay ahead of platform changes, algorithms, trends, and tools, and consistently bring fresh ideas to the table.

Benefits

• Competitive pay and stock options
• Unlimited PTO
• Health Insurance options including Medical, Dental, Vision, Life, EAP, FSA, & Parental Leave
• HSA
• Pet Insurance
• 401K Plan with Matching
• Cell Phone Stipend

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed