Organic Social Media Specialist

Full Funnel Growth
Remote

About The Position

Full Funnel Growth is a remote performance marketing agency that serves eCommerce and B2C brands in the CPG, food and beverage, lifestyle, and specialty retail sectors. The agency is expanding its organic social capabilities and is seeking an individual to manage content for brand accounts with compelling stories and audiences. The agency operates with an AI-native approach, utilizing tools like Claude Code and custom scripts for its daily workflows, emphasizing precision and data-driven deliverables. The role involves creating content, managing communities, and growing brand audiences for the agency's clients. The Organic Social Media Specialist will report to the Account Strategist overseeing each client's integrated marketing program, which includes creative, email, SEO, and social media efforts.

Requirements

  • 4 to 6 years of hands-on organic social management, with direct experience running brand accounts on Instagram and at least one of TikTok, Facebook, or Pinterest.
  • Content creation ability: you can shoot, edit, and produce Reels and short-form video with a phone and basic tools.
  • Design competence in Canva, Figma, or Adobe Creative Suite.
  • Strong brand voice instinct: you can internalize guidelines and produce content that feels native to the brand.
  • Community management experience with a real brand, including comment moderation and DM responses.
  • Comfort reading social analytics and turning data into decisions.
  • Client-facing communication skills: you will join calls, present content plans, and represent the agency directly to brand stakeholders.
  • Remote work track record with strong written communication.
  • Experience with Claude Code, Cursor, ChatGPT, or a comparable AI tool as part of your workflow.
  • Eagerness to learn and automate repetitive marketing operations tasks.
  • Staying current on platform changes: algorithm updates, new formats, creator tools, and evolving engagement methods.

Nice To Haves

  • Experience with eCommerce or B2C brands, especially CPG, food and beverage, or lifestyle.
  • Experience bringing a brand back to social after a dormant period or relaunch.
  • Photography or videography skills beyond phone capture.
  • Familiarity with scheduling and analytics tools (Sprout Social, Later, Hootsuite).
  • Understanding of how organic social integrates with email, SEO, and paid media in a full-funnel program.

Responsibilities

  • Content strategy and monthly content calendars rooted in brand positioning, built around content pillars that connect brand identity, product, and audience.
  • Content creation across formats: Reels, carousels, static posts, and Stories, produced from curated brand asset libraries and original capture within defined visual and tonal systems.
  • Community management: comment responses, DM engagement, brand monitoring. You are the brand's voice in conversation, not just on the feed.
  • Cultural moment activation: identifying and executing on seasonal beats, trending topics, and the cultural spaces where each brand's audience lives.
  • Growth strategy and audience development: building follower bases with intention, not vanity metrics.
  • Editorial calendar management with content staged and approved before it goes live.
  • Monthly reporting on social performance with exact figures, not vibes.

Benefits

  • Hourly rate commensurate with experience
  • Structured onboarding with brand guidelines immersion, asset library orientation, and manager review on early content
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