Social Media Manager & Content Creator

Bic# 1854•Rahway, NJ

4d•Remote

About The Position

ABCO is seeking a creative, motivated, and results-driven Social Media Manager & Content Creator to expand brand recognition and grow the company’s social media presence. The role focuses primarily on increasing Facebook followers, with Instagram growth also important. The successful candidate will combine creative content production with strategic planning, propose strategies for management review, execute approved plans, and monitor results. The position includes creating entertaining, engaging, and shareable content using AI-powered tools, including short-form videos and Reels, animations, graphics, carousel posts, memes, and trend-based content. The role also involves developing ways to convert brand exposure and content reach into followers and subscribers, tracking performance, and recommending adjustments based on analytics. The Social Media Manager & Content Creator will maintain ABCO’s brand identity across social media and marketing content, including developing creative ways to feature the company mascot and making it a recognizable part of the brand. Success will be measured by increased brand awareness, Facebook followers, engagement, and a stronger social media presence.

Requirements

Previous experience managing business social media accounts.
Demonstrated ability to grow social media audiences and brand recognition.
Strong understanding of Facebook and Instagram algorithms, trends, and audience engagement.
Experience creating short-form videos, Reels, graphics, and carousel posts.
Familiarity with AI-powered content creation tools and platforms.
Ability to develop social media strategies and present recommendations to management.
Understanding of organic social media growth strategies.
Creative ability to develop original, entertaining, and shareable content.
Ability to interpret analytics and use performance data to guide future strategies.
Strong communication, organization, and time-management skills.

Responsibilities

Develop and propose social media strategies focused on increasing followers, engagement, and brand awareness across Facebook and Instagram.
Present proposed strategies, content plans, and growth initiatives to management for review and approval.
Build brand recognition through consistent, creative, and engaging social media content.
Create short-form videos, Reels, AI-generated videos and animations, static graphics, carousel posts, memes, trending content, and other shareable posts.
Use AI tools to streamline and enhance content creation.
Develop strategies to convert brand exposure and content reach into new followers and subscribers.
Identify social media trends, audience interests, and opportunities to increase organic reach.
Monitor analytics and report on follower growth, engagement, reach, and overall content performance.
Evaluate campaign results and recommend adjustments to improve performance.
Maintain a consistent posting schedule and ensure content aligns with ABCO’s brand and messaging.
Maintain and strengthen ABCO’s brand identity and consistency across social media platforms and marketing content.
Develop creative ways to incorporate the company mascot into campaigns, videos, Reels, graphics, and other marketing initiatives.
Help establish the mascot as a recognizable part of ABCO’s brand through memorable, entertaining, and shareable content.
Ensure content, messaging, visuals, and marketing materials align with the company’s brand image and values.
Identify creative branding and storytelling opportunities to increase brand recognition and distinguish ABCO from competitors.
Maintain a consistent visual style, tone, and personality across digital platforms.