Social Media Manager & Brand Experience Creator

Capital BBQ•Ottawa, ON

29d•CA$31 - CA$34•Hybrid

About The Position

Capital BBQ and BBQing.com are Canada’s premier destinations for premium grills, smokers, outdoor kitchens, and everything the serious backyard cook needs. We’re a specialty retailer with deep community roots, a growing e-commerce footprint, and a brand that means something to the people who follow us. We don’t just sell grills, we sell a lifestyle, a craft, and a culture. We’re now looking for a rare individual to build and own the entire social media brand experience, someone who thinks like a strategist, creates like a director, and executes like a production team.

Requirements

3+ years of hands-on experience as a social media manager, brand storyteller, or social media director, with a portfolio demonstrating multi-channel social media brand building
Deep platform psychology fluency: proven understanding of social media platform-specific user behaviors, demographics, and native algorithms across Meta, TikTok, YouTube, Pinterest, LinkedIn, and Houzz
Deep understanding of full-funnel social media strategy: ability to tailor content, targeting, and messaging for audiences at the awareness, consideration, and decision stages.
Mastery of creative production tools: Adobe Premiere, Photoshop, Canva Pro, CapCut Pro, or equivalent, with a strong personal eye for layout, framing, and pacing
Proven ability to operate as a self-directed creative department, moving fluidly from abstract positioning strategy to production-line execution
Hands-on paid media experience across Meta Ads Manager, TikTok Ads, Pinterest Ads, and Google Ads
Strong command of GA4, social media platform pixels, and multi-touch attribution reporting
Experience with social media scheduling and management platforms: Hootsuite, Sprout Social, Later, or equivalent
Familiarity with AI workflow tools for caption generation, image mockups, and scheduling efficiency
Excellent written communication across formats; hooks, captions, long-form copy, and executive performance reports
Comfortable presenting strategy, results, and recommendations directly to the COO

Nice To Haves

A genuine passion for grilling, outdoor cooking, or home and lifestyle brands is a meaningful asset
Meta Blueprint Certification & Meta Business Suite Certification
Canva Certifications
Adobe Express Certification
YouTube Certified
CapCut
GA4
Pinterest Academy Certification
Semrush Social Media Certification

Responsibilities

Own social media strategy across the full marketing funnel, creating content and campaigns that build awareness (TOFU), nurture engagement (MOFU), and drive conversions (BOFU)
Own and maintain a structured monthly content calendar built on defined content pillars
Define the specific business purpose for each active social media platform; authority building, community engagement, or direct conversion
Map how our target audience moves through different social media touchpoints and align content to their mindset at each stage
Monitor algorithm changes, competitor landscapes, and trend cycles to pivot tactics quickly
Translate our core brand identity into platform-native expressions that feel cohesive while respecting each platform’s cultural norms
Script, film, direct, and edit premium short-form vertical videos, lifestyle carousels, and visual stories — prioritizing brand quality over generic trends
Maintain strict creative control over typography, color, video pacing, and transitions to establish immediate market authority
Write compelling, platform-specific copy — punchy hooks for entertainment channels, authoritative micro-essays for professional platforms
Produce YouTube long-form tutorials, Shorts, Pinterest boards, Houzz idea books, and Meta content that each feel intentionally crafted for their destination
Foster authentic two-way conversations that transform passive followers into an active, highly protective brand community
Monitor brand mentions, industry pain points, and cultural shifts leveraging social listening and audience research tools
Develop and execute co-branded partnerships and campaigns that extend our presence into new and growing markets
Manage influencer and creator relationships, including TikTok Shop placements, Spark Ads, and YouTube integrations
Track multi-touch attribution, how social media engagement drives downstream conversions on transactional platforms and the website
Interpret GA4, social media platform pixels, and native insights to calculate ROI and present clear results to the COO
Evaluate data qualitatively; audience sentiment and depth of engagement, not just headline metrics, to refine creative weekly
Build, manage, and optimize paid campaigns including Meta Ads, TikTok Ads, YouTube Ads, etc.
Run A/B split tests on creative assets, audiences, and ad formats to continuously improve performance