Social Media Content Creator

The Plumbing AuthorityKnoxville, TN
Hybrid

About The Position

The Plumbing Authority is seeking a creative and driven Social Media Content Creator & Manager to expand its presence across various social platforms including Facebook, Instagram, YouTube, and TikTok. This role is perfect for an individual passionate about creating engaging content, staying ahead of social media trends, and eager to build a marketing portfolio with measurable outcomes. The position may start as part-time or an internship, with the potential for full-time employment for the right candidate.

Requirements

  • Experience creating content for social media platforms
  • Strong video editing skills preferred
  • Understanding of Facebook, Instagram, TikTok, and YouTube best practices
  • Excellent communication and storytelling abilities
  • Ability to work independently and manage deadlines
  • Must be currently enrolled in a college, university, or technical program, or have completed an Associate's or Bachelor's degree
  • Reliable transportation and willingness to travel throughout the Knoxville area to capture content

Nice To Haves

  • Photography, videography, and graphic design experience is a plus
  • Marketing, communications, or related field preferred but not required
  • Experience growing local business social media accounts, running paid social campaigns, creating viral content, or producing content for home service companies is highly valued.

Responsibilities

  • Create engaging social media content for Facebook, Instagram, TikTok, YouTube, and other platforms
  • Film and edit short-form video content
  • Develop content calendars and posting schedules
  • Write captions and social media copy
  • Capture photos and videos of technicians, projects, company events, and customer stories
  • Visit residential and commercial job sites to capture original content
  • Attend company events, community events, sponsorships, networking opportunities, and other local activities to create content
  • Visit local businesses and locations throughout the Knoxville area for content creation opportunities
  • Conduct interviews with team members, customers, and community partners when appropriate
  • Monitor engagement and respond to comments/messages when needed
  • Track social media performance and provide recommendations for growth
  • Stay current on social media trends and platform updates
  • Collaborate with management to promote company initiatives, specials, community involvement, and company culture
  • Help increase brand awareness, community engagement, audience growth, and lead generation through strategic content creation and social media marketing efforts
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