Social Media Content Creator
About The Position
Work is Sweet! 'Quality without Compromise' is not just a motto at See’s Candies. It is the most important ingredient in our recipe for success. See’s Candies has been in business since 1921 and maintains a reputation for producing the highest quality candy and providing superior customer service. See’s is a leader in the confectionery industry with over 250 retail shops across the USA, a growing e-commerce business, and expanding opportunities internationally. We are seeking friendly, enthusiastic individuals who are passionate about helping us grow and thrive in our second century. We are seeking a highly creative, social-first Content Creator who lives and breathes platform culture. This role is responsible for developing and executing engaging, trend-driven and product-focused content across social platforms with a strong focus on short-form video (TikTok, Instagram Reels, and Pinterest). You will play a key role in shaping See's Candies online presence by creating content that feels authentic, culturally relevant, and native to each platform. Success in this role means consistently delivering high-performing content, identifying emerging trends, and translating them into compelling brand storytelling that drives engagement, community growth, and brand affinity. The ideal candidate is a hands-on creator who is comfortable both behind and in front of the camera, and can concept, produce, and edit content quickly in a fast-paced environment.
Requirements
- 3+ years of experience in content creation, social media, or short-form video production
- Deep understanding of TikTok, Instagram, Pinterest, and broader social media trends
- Proven ability to create high-performing short-form video content from concept through execution
- Strong storytelling instincts with a social-first, audience-focused approach
- Proficiency in mobile editing tools (e.g., CapCut, Canva) and social publishing platforms
- Comfortable appearing on camera and representing the brand
- Strong visual eye for composition, pacing, and attention-grabbing hooks
- Highly organized with the ability to manage multiple projects and deadlines
- Ability to work quickly and adapt in a fast-moving, trend-driven environment
- Willingness to travel for shoots, events, and brand activations as needed
Responsibilities
- Own and execute social-first content creation, particularly for TikTok, Instagram, and Pinterest
- Concept, film, and edit short-form video content on an ongoing basis
- Develop platform-native content that aligns with brand voice and current trends
- Identify and act on emerging trends, formats, and cultural moments in real time
- Lead weekly batch content production to maintain a consistent content pipeline
- Support day-to-day management of social channels (including posting, scheduling, and publishing content)
- Monitor and engage with audiences through comments, messages, and community interactions
- Ensure consistent posting cadence to grow and maintain an active presence
- Maintain organization of digital assets and content libraries
- Capture behind-the-scenes and social-first content during photoshoots, events, and campaigns
- Participate in or lead “face of the brand” content when appropriate
- Partner with marketing, creative, and cross-functional teams to align content with broader brand campaigns and key moments
- Collaborate to ensure cohesive brand messaging across all channels
- Track and analyze content performance and social metrics to inform creative strategy
- Provide insights and recommendations based on engagement trends and data
- Continuously optimize content based on platform algorithms and audience behavior
- Assist with monthly and seasonal campaign reports.
Benefits
- 401(k) eligibility
- various paid time off benefits, such as vacation, sick time, and parental leave
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
