Social Media Manager and Content Creator (Plastic Surgery)

Marietta Plastic Surgery • Marietta, GA

4d • Hybrid

About The Position

Marietta Plastic Surgery is seeking a talented and experienced Social Media Content Creator to shape the practice’s brand presence and drive engagement across social platforms. The practice serves patients in Marietta and Woodstock, Georgia, and is a partner of Inspire Aesthetics Group. This role creates and manages content for multiple practitioners and providers, helping position the practice as a leading choice for plastic surgery procedures and aesthetic treatments. The position is hybrid, with 70% on-site and 30% remote work, and reports to the Social Media and Influencer Lead, with a dotted line to the practice manager. It also reports to the corporate-level Social Media Manager and manages relationships at the practice.

The role involves planning, filming, editing, publishing, and monitoring social content, including photography and video featuring providers, procedures, patient transformations, practice events, and the practice environment. The employee will coordinate with the practice manager to capture patient before-and-after images while observing privacy regulations and brand standards. They will also analyze performance metrics, prepare reports, and contribute insights to improve content strategy.

Requirements

• Experience in content planning, creation, videography, and photography; experience in aesthetics or plastic surgery is preferred.
• Proficiency in video editing software such as Adobe Premiere Pro or Final Cut Pro, and photo-editing tools.
• Strong understanding of social media platforms, algorithms, engagement strategies, and brand best practices.
• Excellent communication skills and attention to detail.
• Ability to work collaboratively and independently in a fast-paced environment.
• Strong visual storytelling skills and ability to create compelling, aesthetically pleasing content.
• Exceptional written and verbal communication skills, including the ability to craft engaging and effective copy.
• Proficiency with social media management tools such as Sprout Social.
• Ability to use analytics platforms such as Google Analytics, Meta, and social media insights to track performance and guide strategy.
• Ability to prioritize tasks, manage multiple projects simultaneously, and meet deadlines.

Nice To Haves

• Experience in aesthetics or plastic surgery.
• Passion for aesthetics and the beauty industry, with a keen eye for high-quality, refined content.
• Proactive and innovative mindset, with an interest in pushing boundaries and achieving results.

Responsibilities

• Manage content creation and monitoring of social channels for multiple practitioners and providers.
• Create visually compelling content for platforms including Facebook, Instagram, and TikTok.
• Manage daily social media operations, including scheduling, posting, and responding to comments and messages.
• Manage surgeons’ social media pages.
• Create video and photo content showcasing aesthetic procedures, patient transformations, and provider expertise to grow followers and increase engagement.
• Film surgeries discreetly and professionally while adhering to privacy standards.
• Engage with user-generated content, monitor mentions, and obtain permissions before sharing content.
• Capture interviews and interactions with doctors, injectors, and aestheticians to highlight services.
• Showcase the practice environment, staff dynamics, and facility features through video and photography.
• Document and promote practice events, workshops, and community outreach efforts.
• Edit videos and photos using industry-standard software.
• Collaborate with the team to plan content calendars, brainstorm ideas, and coordinate projects aligned with social media strategy, brand voice, and objectives.
• Coordinate with the practice manager to capture patient before-and-after images while ensuring compliance with privacy regulations and brand standards.
• Maintain organized files and assets to streamline workflow and collaboration.
• Analyze social media metrics, prepare reports, and provide insights to optimize content strategy.
• Report to the corporate-level Social Media Manager and manage relationships at the practice.

Benefits

• 401(k) with company match
• Health insurance
• Dental insurance
• Vision insurance
• Life insurance
• Short- and long-term disability coverage
• Supplemental insurance
• Paid time off
• 9 paid holidays

What This Job Offers

• Job Type: Full-time
• Education Level: No Education Listed