Social LMA | Younion - Fayetteville, AR

LV Collective•Fayetteville, AR

About The Position

LV Collective is seeking a socially savvy college student to join the leasing team and manage and grow the property's Instagram and TikTok accounts. The role combines social media content creation and account management with leasing support and resident experience responsibilities. The associate manages the property's social channels in accordance with company strategy and policies, creates and publishes audience-specific content, engages with followers, and collaborates with the corporate video team. They also serve as a brand ambassador, welcome prospective residents, conduct property tours, assist with lease applications, track leads in the CRM, provide customer service, and support front desk operations. LV Collective is an equal-opportunity employer and prohibits discrimination and harassment in accordance with applicable law.

Requirements

  • Be a current college student pursuing a bachelor’s degree, preferably in Marketing, Communications, Advertising, Public Relations, Journalism, or a related field.
  • Have experience managing a brand or influencer Instagram presence.
  • Have a passion for social media and content creation, ideally demonstrated through a strong personal social presence.
  • Have a strong grasp of major social media platforms, including Instagram and TikTok.
  • Be comfortable appearing on camera for Instagram Stories, Reels, and TikTok.

Responsibilities

  • Manage and monitor the property's Instagram and TikTok channels while following the company’s Social Media Strategy and Policies.
  • Develop and execute monthly social content calendars that tell the brand story and create brand relevance.
  • Publish unique, audience-specific content to drive brand awareness and engagement.
  • Engage with Instagram followers through comments, likes, and shares.
  • Work with the corporate video team to conceptualize and produce videos for social media and other digital platforms.
  • Maintain a consistent brand presence using appropriate brand colors, guidelines, and layouts for visuals.
  • Act as a brand ambassador by greeting prospective residents enthusiastically and providing property tours.
  • Assist with lease applications and help ensure a seamless, efficient process for future residents.
  • Use the CRM to track leads and manage prospect interactions from initial inquiry to signed lease.
  • Provide customer service to current and prospective residents and respond to their needs.
  • Assist with front desk operations, handle inquiries, answer calls, and respond to emails professionally and promptly.
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