Social Media Lead for Talent
Playbook
About The Position
Social media is the highest-leverage item we can do behind our top talent. We need a Social Media Lead who lives and breathes organic content strategy, knows every algorithm update the day it drops, and can build repeatable, creator-specific playbooks that actually move the needle on social media growth and monetary growth for our top talent.
Requirements
- Genuine obsession with social media — track algo changes like a hawk and know what's working before it goes mainstream
- Developed content strategy for creators, brands, or talent at scale
- Can distill complex strategy into simple, actionable templates that a creator can execute without a second question
- Understand the organic-to-paid funnel and can think across both
- Comfortable working across fitness, wellness, and lifestyle verticals
Nice To Haves
- AI-savvy and excited about building tools that scale this work
Responsibilities
- Develop bespoke social strategies for top-tier Playbook talent
- Research viral trends, algorithm changes, and new platform features across Instagram and TikTok
- Track and analyze performance of our top talent weekly
- Run weekly viral content analysis and distribute insights to the team
- Publish a recurring newsletter on social trends relevant to our creator verticals
- May do community calls / webinars
- Feedback and support for paid ad creative
- Support with curriculum and creator training
- Build launch marketing kits: do-exactly-this templates, post formats, captions, timing — no guesswork
- Build challenge marketing kits in the same format
- Break down posting perfection for each key vertical: Fitness, Yoga, CrossFit, Moms & Dads, etc.
- Develop mastery of what to post for lead generation vs. conversion — and teach it
- Cover ad creative strategy, since most paid is amplified organic
- Stay current on the best editing tools and techniques
- Coach creators and CMs on how to edit better — speed, hooks, retention
- Own social growth tracking for our top 50 creators
- Surface the biggest opportunities and the biggest gaps each week
Stand Out From the Crowd
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
