Social Media Growth Lead

Black & White Zebra • Vancouver, BC

4d • CA$90,000 - CA$120,000 • Remote

About The Position

We’re looking for a Social Media Growth Lead to build the social growth engine for BWZ’s brands — growing engaged audiences of senior decision-makers and converting them into subscribers, community members, and repeat consumers of our owned content. This role is responsible for turning our editorial content, audio, events, expert insights, and thought leadership into high-performing, platform-native formats and campaigns that drive visibility, repeat engagement, and measurable audience growth. You will own how our brands show up across social channels by translating our core ideas into content senior leaders watch, engage with, share, return to, and ultimately convert from social followers into owned audience members. This is not just a content publishing role. You will build repeatable systems for social distribution, audience growth, paid amplification, partner activation, platform experimentation, subscriber conversion, and repeat engagement. Your work will expand our reach, deepen engagement, grow qualified audiences, and make social a reliable source of new ICP subscribers and loyal community members.

Requirements

• Experience growing engaged audiences through social platforms
• Experience producing short-form, platform-native content, especially video
• Experience translating editorial, thought leadership, audio, video, events, or expert content into social formats
• Experience running and optimizing organic and paid social campaigns
• Experience managing paid social budgets and improving performance over time
• Experience tracking, analyzing, and acting on social performance data
• Strong judgment around content selection, hooks, timing, packaging, and distribution
• Ability to build repeatable social formats, campaign systems, and growth playbooks
• Experience working with partners, creators, contributors, experts, or internal leaders to amplify content
• Strong planning and organizational skills, without defaulting to calendar management as the main measure of success

Nice To Haves

• Experience distributing thought leadership or editorial content at a B2B, media, or audience-led brand
• Experience growing senior-level or executive audiences
• Experience translating audio, podcast, webinar, or event content into social formats
• Existing relationships with LinkedIn and/or YouTube platform partner teams
• Background capturing and repurposing content from contributors, events, interviews, or expert-led formats
• Experimentation and A/B testing discipline across content formats, hooks, paid creative, and conversion paths
• On-camera comfort and experience coaching internal experts or contributors to perform well on video

Responsibilities

• Translate BWZ content and thought leadership into platform-native social formats
• Build and execute social growth campaigns across organic, paid, partner, and platform channels
• Build repeat engagement and social-to-owned conversion
• Measure, test, and scale what drives audience growth

Benefits

• discretionary bonus
• comprehensive benefits package

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed