Social Media Growth Lead

Black & White Zebra•Vancouver, BC

1d•$90,000 - $120,000•Hybrid

About The Position

We’re looking for a Social Media Growth Lead to build, engage, grow, and retain audiences of senior decision-makers on social platforms and convert them into subscribers and loyal members of our community. This role is responsible for turning our content, audio, events, and insights into high-performing, platform-native formats that drive visibility, repeat engagement, and measurable audience growth. You will own how our brands show up across social channels by translating our core ideas into content senior leaders watch, engage with, return to, and build habits around. You will connect social performance directly to subscriber growth by building repeatable systems for distribution, engagement, conversion, and retention. Your work will expand our reach, deepen engagement, increase retention, and consistently drive new audience members into our owned channels.

Requirements

Experience producing short-form, platform-native video content and ideas into engaging social formats
Experience running and optimizing organic and paid social campaigns, including managing budgets and performance
Experience tracking and analyzing performance across social channels
Ability to optimize content and campaigns based on data
Experience working with partners, creators, or collaborators
Highly organized content planner, comfortable building and leveraging social calendars and plans
Strong judgment in content selection, timing, and distribution
Understanding how content performs on social platforms and what makes senior decision-makers stop, watch, engage, return, and build ongoing consumption habits
Comfort working across video, audio, written, and event-driven content and knowing how to translate ideas into formats that fit each platform
Thinking in terms of distribution, engagement, growth, and retention, with a focus on reaching and sustaining a high-value audience of senior leaders
Data-informed and action-oriented approach to tracking performance and adjusting quickly
Ability to take a piece of content or moment and extend its reach through packaging, timing, and amplification

Nice To Haves

Experience distributing thought leadership or editorial content at a B2B / media brand
Experience working with audio content and translating it into social formats
Existing relationships with LinkedIn and/or YouTube platform partner teams
Background capturing and repurposing content from our contributors, events and other sources
Experimentation / A/B testing discipline on content formats and paid creative
On-camera comfort and experience coaching internal experts to perform on video

Responsibilities

Translate and distribute content into social formats: Extend the reach of our content and thought leadership across social platforms by capturing and repurposing video, written, audio, and event content; creating short-form, platform-native content across channels; identifying and extracting key moments from editorial, audio, and events; extracting and adapting key moments from audio content into short-form formats; translating ideas into formats that are engaging, shareable, and repeatable; and experimenting with emerging formats and platform features. The goal is to make content visible, relevant, and consistently consumed by senior decision-makers across social platforms.
Execute social growth campaigns across organic, paid, and partner channels: Plan and launch campaigns that amplify key content and drive audience growth by using organic distribution, paid amplification, and partnerships to extend reach; planning, launching, and optimizing paid social campaigns to drive reach, engagement, and subscriber growth; building and managing creator and expert partnerships; executing distribution partnerships across platforms; building and managing direct relationships with platform partners such as LinkedIn and YouTube to unlock distribution opportunities, features, and insights; and identifying and leveraging platform opportunities to increase visibility. The goal is to consistently expand reach, increase engagement, and bring new audience members into our ecosystem.
Optimize performance and build repeat engagement and retention: Own how social performance improves over time by tracking performance across content, campaigns, and paid channels; analyzing engagement, reach, repeat interaction, and retention data; optimizing formats, timing, targeting, and distribution strategies; continuously testing and refining content and campaign approaches; and building repeatable formats and campaigns that drive consistent engagement and return behavior. The goal is to turn one-time interactions into repeat behaviors and sustained audience engagement.
Drive subscriber growth and community development from social channels: Connect social activity directly to audience growth by developing and executing strategies that convert social audiences into subscribers; optimizing social-to-subscriber conversion pathways; ensuring social content consistently drives traffic to owned channels; tracking and improving conversion performance across platforms; and building repeatable systems that turn engagement into measurable subscriber growth. The goal is to ensure social media is a reliable and growing source of new subscribers and engaged community members.
Measure performance and optimize for audience growth and retention: Own how social performance is measured and improved, with a clear focus on growth and retention by defining how success is measured across social content and campaigns; tracking and analyzing performance across organic, paid, and partner channels; identifying what is driving engagement, reach, subscriber growth, and retention; making clear adjustments to improve performance over time; and ensuring social activity is tied to measurable audience growth and retention outcomes. The work should lead to continuous improvement in engagement, reach, audience growth, and retention.