Part-time Social Media & Email Coordinator

ABC Home & Commercial Services • Austin, TX

20h • Hybrid

About The Position

This is a part-time position responsible for executing and optimizing the company’s social media and email marketing strategies. The role focuses on content creation, campaign coordination, audience engagement, and performance tracking to drive brand awareness, customer engagement, and lead generation. The coordinator will also serve as the social media voice for the company, contributing to various marketing department projects and initiatives.

Requirements

• Bachelor’s degree in Advertising, Marketing, Communications, or related field; equivalent professional experience will also be considered.
• 1 year minimum of employment experience in social media and email marketing.
• Experience designing, creating, and monitoring large email campaigns.
• Proficient with social media platforms and email marketing tools (e.g., Mailchimp, HubSpot, Constant Contact).
• Basic understanding of analytics tools (e.g., Google Analytics, platform insights).
• Comfortable working independently.
• Confident in engaging with other departments as needed.
• Occasional flexibility is required, including rare Saturdays and some evenings to capture and share company events on social media.

Nice To Haves

• Experience with social media scheduling tools (e.g., Hootsuite, Sprout Social).
• Knowledge of basic design tools (e.g., Canva, Adobe Creative Suite).
• Understanding of SEO, SEM, AEO/GEO and digital marketing best practices.

Responsibilities

• Plan, create, and schedule engaging content across social media platforms (Facebook, Instagram, LinkedIn, TikTok).
• Produce various content formats including videos, customer spotlights, educational content, holiday/event-tied posts, polls, graphics, and images.
• Monitor social media channels, respond to comments/messages, and engage with followers.
• Collaborate with internal teams to align social content with campaigns, events, and brand initiatives.
• Track social media trends and recommend new ideas to increase reach and engagement.
• Analyze social media performance metrics and provide regular reports with insights and recommendations.
• Own the end-to-end production of email marketing campaigns, including content calendar creation, copywriting, template design, and deployment.
• Segment audiences for improved targeting and personalization in email campaigns.
• Conduct A/B testing to optimize email campaigns.
• Monitor email performance and recommend improvements.
• Maintain a healthy email list by managing bounce rates, unsubscribes, and inactive subscribers.
• Develop and maintain a master content calendar aligning social media and email efforts.
• Ensure all digital communications adhere to brand guidelines.
• Organize and manage a library of digital assets.
• Monitor and report on key performance indicators for social media and email marketing.
• Prepare weekly and monthly reports with actionable insights.
• Perform other duties as assigned.

Benefits

• Company clubs, outings, and paid training and development opportunities.
• Tuition reimbursement and educational scholarships for employees and family members.
• Volunteer Engagement Program with approved Volunteer Time Off (VTO).
• Wellness program including a gym membership.
• Potential to work from home a percentage of the time after training.

What This Job Offers

• Job Type: Part-time
• Career Level: Entry Level