Social Media Coordinator

Summit Sothebys International Realty • Salt Lake City, UT

2d • Onsite

About The Position

Summit Sotheby's International Realty is seeking a dynamic and detail-oriented Social Media Coordinator to support our high-performing sales advisors. This key team member will act as a strategic liaison between advisors and our in-house marketing team, ensuring brand-aligned, sophisticated social media execution across platforms. The ideal candidate combines strategic social media expertise, luxury branding sensibility, content creation skills, and a consultative client service approach. They are equally comfortable developing content strategies, creating engaging content, and building trusted relationships with advisors. This role is a part of a high-performance team in luxury real estate marketing. You'll work within a company that leads the market in both brand presence and transaction volume, offering unmatched learning opportunities and high expectations. As part of a new service for our advisors, this position offers the opportunity to shape the client experience. Autonomy, initiative and discretion are required.

Requirements

• Minimum 2 years in a social media or digital content role; real estate or luxury brand experience a plus.
• Proficiency in Meta Business Suite, Hootsuite, Capcut, and photo/video editing tools.
• Strong writing and editing skills with a focus on tone, clarity and luxury positioning.
• Experience filming and editing short-form video content for Instagram Reels, Stories and Facebook.
• Knowledge of paid advertising platforms, targeting strategy and performance tracking.
• Demonstrated ability to manage client relationships with accountability for service quality, responsiveness, strategic execution and business objectives, not solely follower growth or viral performance.
• Ability to manage multiple advisor accounts with professionalism, warmth and discretion.

Nice To Haves

• Bachelor's degree in Marketing, Communications or related field preferred.
• Experience developing and managing personal brands for professionals, entrepreneurs, executives, or real estate advisors preferred.
• Ability to interpret social media performance metrics and translate data into actionable recommendations.

Responsibilities

• Serve as the primary point of contact for the advisors for whom you are ultimately accountable in service quality and experience.
• Maintain consistent communication via email, chat, phone and scheduled check-ins.
• Translate advisor goals into actionable social media strategies and content plans.
• Educate advisors on social media best practices, platform updates and ad performance insights.
• Develop custom monthly social media content calendars tailored to advisor brand voice and business goals.
• Coordinate with creative team when necessary for graphic design and video assets.
• Adapt Summit Sotheby's International Realty's global branding and corporate profiles to each advisor’s personal market presence.
• Maintain organized workflows, deadlines, approvals and content pipelines across multiple advisor accounts.
• Create, edit and optimize elevated short-form social content using a mix of iPhone. footage, advisor-provided assets, listing media, lifestyle photography and video from the in-house visual media team.
• Develop strong social-first content concepts, including hooks, shot lists, trending formats, voiceover ideas, text overlays, carousel structures and short-form video storylines.
• Edit video content in tools such as CapCut, Instagram Edits, and other editing platforms, with attention to pacing, transitions, captions, audio, visual hierarchy and platform best practices.
• Identify, adapt and execute relevant social media trends in a way that feels aligned with the advisor’s brand, market, audience and luxury real estate positioning.
• Conduct recurring content capture sessions with advisors, including planning concepts, filming iPhone content, coaching on-camera presence and identifying opportunities for storytelling, education, lifestyle and listing-driven content.
• Write, edit and refine captions that support advisor brand voice, storytelling, engagement and clear calls to action.
• Monitor audience engagement and respond to comments as needed on behalf of advisors through white-glove social media support.
• Build and manage paid social campaigns (boosted posts and Meta Ads) per agent or listing strategy.
• Allocate advisor-approved budgets strategically.
• Track and analyze performance data; provide concise reporting and strategic recommendations.
• Stay current with social platform changes, algorithm shifts and ad policy updates.
• Work closely with the social media team, designers, photographers, videographers and leadership to align marketing timelines.
• Contribute to content libraries and shared resources.

Benefits

• Opportunity to shape and expand a new offering, making a direct impact on the brand's and agents’ success
• Collaborative and dynamic work culture with room for growth and expanding creativity
• Play a foundational role in building and scaling Summit Sotheby's International Realty's advisor social media management program from the ground up.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level