Social Media Coordinator

Lehigh Valley Public Media•Bethlehem, PA

About The Position

The Social Media Coordinator manages LVPM's day-to-day social media presence across platforms, coordinating content from across the team and producing original social-native content including short-form video, graphics, and copy. This role sits at the intersection of journalism, community engagement, and digital storytelling, ensuring LVPM's work reaches audiences where they are and invites them into deeper participation. The Coordinator reports to the Community Engagement Lead and works closely with journalists, the Visuals and Production team, and Events staff.

Requirements

Ability to produce short-form social video from capture to edit, including Reels, Stories, and similar formats.
Proficiency in graphic design tools such as Canva, Adobe Express, or equivalent.
Strong writing skills with the ability to adapt tone and format across platforms and audiences.
Ability to manage a content calendar and coordinate across multiple team members to meet deadlines.
Comfort with live event coverage including mobile capture, real-time posting, and rapid turnaround.
Working knowledge of major social media platforms including Instagram, Facebook, X, YouTube, TikTok, and LinkedIn.
Understanding of social analytics and the metrics that indicate meaningful audience engagement.
Basic understanding of accessibility standards for social content, including captions and alt text.
At least two (2) years of experience managing social media accounts for a media organization, nonprofit, or community brand.
Demonstrated portfolio of social content including short-form video, graphics, and copy.
Bachelor's degree in communications, journalism, marketing, or related field, or equivalent professional experience.
Detail-oriented
Creative
Community-minded
Genuinely curious about the Lehigh Valley community and motivated to help residents feel informed and connected.
Comfortable working across teams and taking direction from multiple collaborators without losing focus.
Brings energy and consistency to the work even when the content calendar is demanding.
Some evenings and weekends are required, particularly for live event coverage of tentpole programming, community conversations, and special events.
A valid driver's license and a good driving record as determined by a driver's license background check is required for this position.
All team members must successfully pass a background check (7 years), FBI fingerprint clearance and PA child clearance.

Nice To Haves

Familiarity with public media, local journalism, community-focused content is a plus.

Responsibilities

Coordinate and schedule social media content across platforms including Facebook, Instagram, X, YouTube, and emerging channels, maintaining a consistent posting cadence.
Produce original social-native content including short-form video (Reels, TikTok-style), graphics, and platform-specific copy.
Provide live social coverage of LVPM events, community conversations, tentpole programming, and breaking moments.
Write clear, engaging copy for social posts, email subject lines, and other digital distribution touchpoints.
Monitor social channels, respond to comments and messages, and actively engage with the community on behalf of LVPM.
Partner with Audience Engagement Specialist to track and report on platform analytics, sharing insights with various stakeholders.
Collaborate with journalists to clip, reformat, and redistribute content across social channels.
Support the Director of Content and Community Engagement Lead with newsletter promotion and audience growth campaigns.
Stay current on platform algorithm changes, emerging formats, and social trends relevant to local news and public media.
All other duties as assigned.