Social Media Coordinator at The Ellis (Lease-Up)

Affinity Property Management • Eugene, OR

7h • Onsite

About The Position

The Social Media Coordinator at The Ellis (Lease-Up) is responsible for developing and executing engaging social media content across relevant platforms like Facebook, Instagram, and TikTok. This role involves creating high-quality photos, videos, reels, and stories that align with the property's branding. The coordinator will stay updated on social media trends, monitor engagement, and collaborate with the leasing team to support marketing goals. Additionally, they will track social media performance, monitor competitors, and ensure all content complies with regulations.

Requirements

• Authorization to work in the United States
• High School Diploma or equivalent
• 1+ years of social media, marketing, content creation, customer service, sales, or related experience.
• Strong knowledge of all social media platforms.
• Demonstrated ability to create engaging social media content, including short-form video, reels, stories, photography, and graphics.
• Tech savvy and comfortable learning and utilizing new technology, software, and social media platforms.
• Strong understanding of current social media trends, popular content formats, trending audio, hashtags, and platform best practices.
• Experience with social media content creation and editing applications such as Canva, CapCut, Adobe Express, or similar platforms.
• Strong photography and videography skills with the ability to capture engaging content using a smartphone.
• Excellent written and verbal communication skills.
• Strong organizational skills with the ability to manage multiple projects, deadlines, and social media platforms simultaneously.
• Creative, energetic, and comfortable appearing on camera or creating content in a fast-paced environment.
• Ability to independently identify opportunities for new and engaging content.
• Strong attention to detail and ability to maintain consistent branding across all content.
• Ability to analyze social media performance and use insights to improve future content.
• Proficient in Microsoft Office Applications including, Outlook, Word, and Excel
• Demonstrates teamwork, good hygiene, ethical behavior and integrity, excellent customer service and communication skills, ability to multi-task, resolve conflicts, and ambition for continuous professional development

Responsibilities

• Develop and execute engaging social media content across all relevant social media platforms (Facebook, Instagram, and TikTok)
• Create, edit, and publish high-quality photos, videos, reels, stories, and other social media content that aligns directly with the property’s branding package.
• Stay up to date on current social media trends, features, algorithms, audio, hashtags, and content creation best practices.
• Develop creative and engaging content that showcases the property, amenities, resident experience, events, collabs and local community.
• Maintain a consistent and active social media presence across all applicable platforms at all times.
• Create content calendars and plan social media content in advance.
• Capture on-site photos and video content of the community, amenities, events, leasing initiatives and resident activities.
• Monitor social media engagement, comments, direct messages, tags, and mentions and respond in a timely and professional manner.
• Engage with prospective and current residents through social media while maintaining a professional and brand-appropriate voice.
• Collaborate with the Property Manager and leasing team to create content that supports the properties branding package, occupancy, leasing, resident retention, and property marketing goals.
• Assist with social media campaigns, contests, giveaways, promotions, and resident engagement initiatives
• Track and report social media performance, including engagement, reach, impressions, follower growth, and other relevant metrics.
• Monitor competitor and local market social media activity and identify opportunities to improve the property's online presence.
• Ensure all social media content complies with Fair Housing regulations, company policies, brand standards, and applicable advertising requirements.
• Maintain current knowledge of social media platforms, content creation tools, photography/video trends, and emerging digital marketing opportunities.
• Engage with your prospective and current tenants using a professional and courteous approach.
• Escalate tenant relation issues to Property Manager.
• Facilitate leasing and resident events.
• Comply with all Fair Housing and Equal Housing Opportunities requirements
• Comply with appropriate state landlord/tenant statutes
• Attend training and development seminars

Benefits

• Medical insurance at no cost to the employee
• Dental insurance at no cost to the employee
• Supplemental insurance available at employee expense (Vision insurance, Life and AD&D insurance, Critical Illness insurance, Accident Protection Plan insurance, Hospital Indemnity Protection Plan insurance)
• 401k enrollment program available
• Life Balance Program access for associate-only discounts
• Paid time off, accrued through the year at 5.66 hours per pay period (136 hours per year).
• 8 paid holidays off per year (Memorial Day, Independence Day, Labor Day, Thanksgiving Day, Day After Thanksgiving, Christmas Eve, Christmas Day, New Year’s Day)

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: High school or GED