Social Media Coordinator

Macerich•Elmhurst, NY

9d•Onsite

About The Position

The Social Media Coordinator is responsible for creating, editing, and managing engaging short-form video content that drives brand awareness and foot traffic for assigned property or properties. Key responsibilities include filming and editing TikTok and Instagram Reels, maintaining consistent posting schedules, monitoring social media trends, coordinating with the on-site marketing team and retail tenants to amplify center experiences, and delivering monthly newsletter analytics. The ideal candidate brings demonstrated content creation skills with strong engagement metrics, proficiency in video editing software, deep understanding of social media platforms and audience trends, and the ability to represent the brand authentically while connecting with Gen Z audiences. This is a 6-month initial term with the potential to extend based on business needs.

Requirements

Demonstrated content creation ability with an average of 2,000-5,000 views per video over their last 15 posts, and a 4-10% engagement rate (likes, comments, and shares).
Must have at least 70% of audience residing in the target state where the position is located.
Portfolio should demonstrate understanding of short-form video trends and ability to create engaging, on-brand content.
Comfortable being on camera during reels, understanding they represent the center they support and brand they’re supporting.
Familiarity with Gen Z, local youth trends, and digital content creation.
Resume
Links to public TikTok and Instagram profiles
2 to 3 sample reels or a content portfolio demonstrating filming and editing ability, including social media impressions on top-performing reels
TikTok analytics or creator insights showing performance metrics for your content (views, engagement rate, audience demographics)

Nice To Haves

Part-time university students encouraged to apply

Responsibilities

Film and photograph new store openings, retailer activations, community events hosted by the onsite Marketing Manager.
Publish content in real time during events, grand openings, and retailer activations.
Capture content that boosts tenant visibility and helps drive sales traffic into their spaces.
Comfortable filming on location and appearing on camera as needed, representing the property's official social channels.
Edit short-form video content (TikToks/IG Reels) using tools such as CapCut, Adobe Premiere Pro, Final Cut Pro or similar.
Create engaging TikToks, Reels and video content, adding captions and on-brand text overlays aligned with brand guidelines.
Create Content optimized for TikTok, Instagram, Facebook (Reels, Stories, and feed posts).
Monitor comments and direct messages on assigned channels, primarily TikTok, flagging urgent or high-priority inquiries for the mall team while responding to routine engagement and community questions.
Maintain a consistent daily posting cadence: a minimum of 3 Stories and 1 scheduled feed posts across platforms.
Monitor Social Media Trends and identify opportunities to connect these conversations to our retailers and experiences in the center in a timely and relevant manner.
Work with the Digital Team and onsite Marketing Manager to build out a monthly content calendar for Instagram Reels, TikToks and Facebook.
Reach out to tenant corporate teams to coordinate filming inside their spaces, beginning with centers targeted tenant list or digital tenant support list.
Create monthly recaps of Social Media Content wins and distribute to applicable stakeholders.