Social Media Coordinator
About The Position
Blu Dot is looking for a creative, detail-oriented Social Media Coordinator to manage and grow their presence across Meta, Linkedin, and Pinterest. This role combines content planning, community engagement, PR support and brand storytelling to bring the brand's distinct voice and vision to life across digital platforms. The coordinator will work closely with the creative and marketing teams to ensure the online voice reflects the brand mission and values while also considering content for all customer segments – Direct to Consumer, Trade and Contract, and Wholesale.
Requirements
- High attention to detail and capable of managing many moving parts.
- Take pride in doing things right while applying administrative, functional and people skills.
- Relationship builder, taking pride in emotional intelligence and striving to foster meaningful professional connections.
- Committed to representing Blu Dot's core values including cultivating a diverse and inclusive culture, a strong sense of integrity and discretion.
- Deeply in tune with social media trends and passionate about design and creative practices.
- 1-2 years of experience in social media, content creation or digital marketing.
- Familiarity with Meta Business Suite, Linkedin and Pinterest analytics tools.
- Strong writing skills and an eye for design, composition and visual storytelling.
- Ability to manage multiple deadlines in a fast-paced environment.
Nice To Haves
- Some experience in design or furniture is a plus.
Responsibilities
- Develop, schedule and publish content across Meta, LinkedIn, and Pinterest.
- Maintain a consistent brand voice and visual identity across all channels in partnership with creative team.
- Build content calendars that align with product launches, seasonal trends, store events, trade and contract support needs, and is consistent with other channels including email, site and paid media.
- Optimize content formats (Reels, Stories, Carousels, Articles, Pins, etc) based on platform needs and results.
- Build engaging content (in partnership with creative team) that drives shares, reach and follows across all platforms and for all customer segments.
- Monitor and respond to comments, messages, and mentions to maintain a positive and active community across platforms.
- Track customer sentiment and relay insights to the broader service and marketing teams.
- Identify and nurture relationships with creators, influencers and brand advocates across direct to consumer, trade and contract audiences.
- Assist with press outreach and communication efforts related to product launches, brand events in partnership with agency.
- Coordinate influencer and media product sends.
- Track press mentions and compile PR reports with agency.
- Support the creation of press kits and editorial calendars.
- Track KPIs for engagement such as website traffic, follower growth, saves and shares.
- Drive growth in partnership with growth media team to optimize organic in partnership with paid media.
- Prepare weekly, monthly and quarterly performance reports with insights and optimization recommendations.
- Monitor competitor activity and social trends to identify new opportunities.
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
No Education Listed
Number of Employees
1-10 employees
