Social Media Coordinator

Americas Test Kitchen • Boston, MA

21h • $56,000 - $58,000 • Hybrid

About The Position

Americas Test Kitchen is seeking a passionate and creative Social Media Coordinator to join our Social Media Marketing team. Reporting to the Social Media Manager, this exciting position is responsible for helping us engage with our audiences and grow our online communities. The Social Media Coordinator will be a highly motivated, enthusiastic individual with a passion and knack for social content. They will be an integral part of day-to-day social media activities for our brands Americas Test Kitchen and Cooks Illustrated on TikTok, Instagram, Facebook, X, Threads and Pinterest. The ideal candidate has brand experience in social media or digital marketing, loves cooking and being creative, and is also a skilled writerable to distill complex thoughts into scroll-stopping social captions.

Requirements

• Bachelors degree in Marketing, Communications, Journalism or a related field
• 1-2 years of brand experience in Social Media, Digital Marketing or equivalent
• A strong passion for food media as well as the social media space and new trends
• Excellent written, verbal and interpersonal communication skills
• Strong understanding of social media platforms, trends and tools (e.g. Emplifi, Sprout Social)
• Proven ability to independently manage multiple priorities in a fast-paced, deadline driven environment
• Experience in social media management, social media community building and/or content marketing
• Strong analytical and data skills to show proven results from social performance
• Self-motivated, solution-oriented individual, that can come to the table with new ideas
• Flexibility during peak periods to ensure coverage over holidays

Responsibilities

• Own content calendars for a variety of platforms, including identifying new recipes, articles, reviews, etc. and building calendar outlines that ladder up to priority campaigns and always-on activities.
• Lead content posting and day-to-day channel management for a variety of platforms, including scheduling all content, UGC curation, link in bio updates, content tracking/tagging, etc.
• Own community building and engagement for a variety of platforms, engaging with positive interactions, replying to user comments, responding to relevant inquiries, etc.
• Monitor and analyze social media performance, assisting the Social Media Manager and Director of Social with compiling regular reports that translate analytics into actionable insights and recommendations that optimize engagement, reach, and follower growth.
• Proactively identify social media trends, cultural moments, and platform updates, recommending creative ways to incorporate them into the brands content strategy.
• Collaborate with cross-functional teams (photography, editorial, video, and product teams) to ensure social content reflects current brand initiatives, recipes, series, and seasonal campaigns.
• Assist with the execution of social media campaigns, promotions, and partnerships.
• Help track campaign performance and ROI.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Number of Employees: 101-250 employees