Social Media Coordinator

Jamestown Management Corporation•Atlanta, GA

About The Position

Colony Square is seeking a highly motivated, innovative, and energetic individual to manage all social media platforms and digital content. As the Social Media Coordinator, you will oversee all aspects of Colony Square’s day-to-day social media efforts relevant to retailer and guest engagement along with maintaining and growing Colony Square’s robust online communities designed to build awareness and drive traffic & sales. This position acts as the frontline brand “voice” by interacting with guests and fans in real time on various web platforms. In this role, you will not only create content and tell Colony Square’s brand story but also provide digital support related to web, SEO, and property assets and technology. The right candidate will possess excellent verbal and writing skills, the ability to work with cross-functional teams, a sharp wit, and a willingness to work during non-standard business hours. Prior experience in customer service, social media management, public relations, or digital marketing is preferred.

Requirements

1-2 years of professional social media experience with the ability to provide examples.
Generally passionate about pop culture and technology, staying updated on the latest social media trends and design/business practices.
Possesses a creative mindset along with excellent writing, communication, and language skills.
Understands content dynamics in the digital space and quickly adapts to new tools, processes, and platforms.
Informed about the latest trends in digital marketing, social media, design, and business practices.
Recognizes that the scope of social media extends beyond normal business hours, requiring contributions after hours.
Demonstrates the ability to transition from the creative side of marketing to the analytical side, showcasing the soundness of their ideas.
Engages in brand storytelling and fosters a positive online community and reputation, advocating for the brand in social media spaces by engaging in conversations and answering questions when appropriate.
Provides digital support and management related to web, SEO, property assets, and technology.
Basic photography and videography skills are required
Practices superior time management
Has experience sourcing and managing content development and publishing
Displays ability to effectively communicate information and ideas in written and video format
Great ability to identify potential negative or crisis situations and apply conflict resolution principles to mitigate issues
Team player with the confidence to take the lead and guide other team members when necessary
Exceeds at building and maintaining relationships with company, partner vendors, business tenants, industry leaders and influencers, residents and community
Be an advocate for the company in social media spaces, engaging in dialogues and answering questions where appropriate

Nice To Haves

Familiarity with website development principles and SEO, including keyword research and Google Analytics, is a plus.
Knowledge of Canva, Later, Mailchimp, Adobe Photoshop, and other related software is preferred.
Knowledge of digital screen management and scheduling platforms, with a strong ability to execute timely updates and maintain dynamic, up-to-date content.

Responsibilities

Develop and implement a social media and digital marketing plan(s)
Execute social media and digital marketing plan(s) and day-to-day initiatives
Ensure selection of graphics, imagery, and multi-media is compelling and that it educates, entertains, and aligns with brand standards and compliments overall marketing plan(s)
Oversees the management of digital screens on property and scheduling platforms, with a strong ability to execute timely updates and maintain dynamic, up-to-date content.
Create and publish relevant, original, high-quality content and carefully tailor content to each medium(s) utilized
Oversee creative and design (e.g. landing pages, email headers, website, ads)
Implement a content editorial calendar to manage content, and plan specific timely campaigns
Create and manage a regular publishing schedule
Leverage the right tools to manage content
Assist in the set-up, execution, and breakdown of on-site events held throughout the year.
Design, create, execute and manage both an organic and paid social media plans
Develop plan on how we monitor/listen, respond, ask questions and engage audience(s) in addition to leveraging efforts with PR
Develop plan on how to scale social media marketing plan (e.g. increasing followership, engagement, impressions and reach)
Strategize on how to take social media marketing and traditional marketing plans to the next level
Establish benchmarks and KPI’s (Key Performance Indicators)
Ability to understand and interpret data and share what’s most important as it relates to overall strategies and goals
Determine how we take it to the next level based on data
Compile and deliver monthly and yearly reports highlighting objectives, initiatives, results, lessons learned/recommendations and share what’s ahead