Social Media Coordinator

Gina Group LLC • New York, NY

9h

About The Position

Gina Group is an industry-leading wholesale fashion apparel and accessories company specializing in design, manufacturing, and distribution to retail markets. Categories include footwear, hosiery, cold weather, intimate apparel, handbags, small leather goods, tech accessories, home goods, and more across a multitude of national brands. Gina has been supplying retail markets with kids, juniors, misses, and men’s products for over 35 years and continues to keep pace with the ever-changing retail landscape. The Social Media Coordinator will be responsible for conducting influencer research, identifying strong potential collaboration matches, outreach to influencers, coordinating gift packages, tracking and reporting on posts, managing relationships with content creators, and assisting with the company’s digital presence.

Requirements

• Minimum of 3+ years of experience
• Excellent written and verbal communication skills
• Must have superior organizational skills and excellent attention to detail
• Proficient in platform such as Tiktok, Instagram, and Facebook
• Must be able to multi task and work in a collaborative environment
• Ability to analyze marketing data to identify areas for improvement and provide input on how to optimize our current marketing automation processes and architecture

Responsibilities

• Conduct influencer research using our influencer database to determine best content creators to collaborate with
• Identify strong potential collaboration matches for content creators that align with our products/brands by using metrics such as lifestyle niche, engagement, bio phrases, quality of post metrics, etc.
• Outreach to influencers with pitch for collaboration with our brands/products
• Coordination of gift packages to influencers and follow up once packages received
• Track and report on posts/live streams done by content creators
• Continued involvement in the management of the relationship with content creator
• Assist in various areas that relate to the company’s digital presence

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 11-50 employees