Social Media Coordinator
GOODWILL INDUSTRIES OF NORTHERN IL•Rockford, IL
•Hybrid
About The Position
The Social Media Coordinator supports the execution of Goodwill’s social media strategy by creating engaging, mission-driven content that highlights our retail stores, donation efforts, events, and life-changing programs. This role plays a key part in telling Goodwill’s story by showcasing community impact, sustainability initiatives, and the individuals we serve, while also driving store traffic and encouraging donations.
Requirements
- Bachelor’s degree in Marketing, Communications, Public Relations, Journalism, or a related field, or equivalent experience
- 1 to 3 years of experience in social media, marketing, or communications
- Strong writing and storytelling skills
- Familiarity with social media platforms, trends, and best practices
- Strong organizational skills and attention to detail
- Ability to work independently, prioritize tasks, and meet deadlines
- Valid driver’s license and reliable transportation required
- Ability to travel regularly between Goodwill store locations, community events, and other work sites as needed
Nice To Haves
- Experience managing multiple social media accounts or locations is a plus
Responsibilities
- Execute daily social media content across platforms including Facebook, Instagram, LinkedIn, X, TikTok, and YouTube for multiple Goodwill locations
- Create, schedule, and publish engaging content that promotes retail, donations, events, job openings, and mission programs
- Write compelling, on-brand captions that balance promotion, storytelling, and community engagement
- Capture photo and video content in stores and at community events to highlight real-time impact
- Monitor and respond to comments, messages, and reviews in a timely, positive, and helpful manner
- Support promotion of seasonal campaigns, hiring initiatives, and special events such as job fairs and fundraising events
- Execute and maintain the social media content calendar across multiple locations and programs
- Collaborate with internal teams to gather stories, testimonials, and program updates
- Identify social media trends and recommend creative ideas to increase engagement and reach
- Track and report on performance metrics including engagement, reach, and follower growth
- Additional responsibilities may be assigned as needed
Benefits
- Medical, dental, vision insurance
- Basic and voluntary life insurance
- Short-term disability
- Employee assistance program
- Competitive salary
- Retirement plans with employer discretionary match
- Bonus opportunity
- Paid time off
- Flexible schedule
- Training programs
- Tuition reimbursement
- Career advancement opportunities
- Employee discounts
- Supportive, inclusive workplace
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
