Social Media Coordinator

Charlie Clark Auto Group•Harlingen, TX

About The Position

Charlie Clark Auto Group is looking for a creative, organized, and motivated Social Media Coordinator to manage and grow our online presence across multiple platforms. In this role, you will ensure our social media channels stay active, engaging, and aligned with our brand by coordinating posts, monitoring engagement, and supporting the production of content across our dealership locations. This is a fast-paced role where you'll collaborate with the media team, coordinate social media campaigns, and ensure content is scheduled and optimized for performance. If you enjoy social media strategy, digital communication, and keeping content organized and consistent, this role is a great opportunity to grow your career.

Requirements

2–5 years of professional experience creating media content, including photography and videography for digital platforms, marketing campaigns, or commercial use required.
Applicants must provide a portfolio or samples of both photo and video work demonstrating creative direction, composition, and editing skills.
Valid Texas Drivers License
Fluent in both spoken and written English and Spanish
Strong skill in social media and digital communication
Familiarity with major social media platforms (Instagram, Facebook, TikTok, YouTube, etc.)
Highly organized and able to manage multiple projects and deadlines
Strong written communication and caption-writing skills
Ability to work in a fast-paced, ever-changing environment
Self-motivated and able to work independently and as a team
Strong attention to detail
Collaborative mindset and openness to feedback
Strong understanding of social media analytics, engagement metrics, and performance reporting is required

Nice To Haves

Associate’s or Bachelor’s degree in media production, photography, film, or a related field preferred.
Graphic design or content editing experience is a plus

Responsibilities

Coordinate and schedule posts across social media platforms
Monitor social media channels and respond or route inquiries as appropriate
Moderate live chats and social media interactions during live streams, ensuring professional and timely engagement with viewers
Assist in planning and organizing social media campaigns
Write engaging captions and social media copy
Track social media performance and engagement
Coordinate media team content to ensure timely posting of content
Maintain social media calendars and posting schedules
Assist with brainstorming and developing new content ideas
Ensure brand consistency across social media platforms
Flexible schedule, including availability to work nights, early mornings, and weekends as required
Support coverage of events and community outreach initiatives when needed