Social Media Coordinator
About The Position
Help Tell the Story of Maryville University. At Maryville University, we believe every story has the power to inspire, engage, and create meaningful connections. We are seeking a creative, strategic, and collaborative Social Media Coordinator to help elevate the university's digital presence through compelling storytelling and innovative social media strategy. As a member of the Strategic Enrollment & Marketing team, you will manage the university's social media presence while creating engaging content that supports enrollment, brand awareness, student engagement, and institutional reputation. This is an exciting opportunity for someone who thrives in a fast-paced, collaborative environment and enjoys combining creativity with data-driven decision making. If you're passionate about digital marketing, content creation, and building online communities, we'd love to hear from you.
Requirements
- Bachelor's degree in Marketing, Communications, Digital Media, Public Relations, Journalism, or a related field.
- Demonstrated experience managing social media platforms and creating engaging digital content for an organization or brand.
- Strong understanding of social media strategy, audience engagement, content trends, and platform best practices across Instagram, Facebook, LinkedIn, TikTok, YouTube, and emerging platforms.
- Experience utilizing social media management and analytics platforms.
- Excellent written communication, storytelling, organizational, and collaboration skills.
- Ability to manage multiple projects, prioritize competing deadlines, and adapt in a dynamic environment.
Nice To Haves
- Three to five years of professional experience in social media, digital marketing, or content creation.
- Experience supporting higher education, enrollment marketing, or another mission-driven organization.
- Experience with photography, videography, graphic design, and video editing.
Responsibilities
- Manage and maintain the university's primary social media channels, including Facebook, Instagram, LinkedIn, TikTok, X, Pinterest, and YouTube.
- Plan, publish, monitor, and optimize content across platforms to maximize engagement and reach.
- Support community management by engaging with audiences while maintaining the university's brand voice and communication standards.
- Develop compelling, student-centered content including graphics, photography, short-form video, captions, stories, and campaign assets.
- Capture authentic campus experiences through photography, videography, and live event coverage.
- Create platform-specific content that aligns with current social media trends and best practices.
- Partner with Enrollment, Athletics, Academic Programs, Student Affairs, Advancement, and other university departments to tell the Maryville story.
- Support institutional marketing initiatives, recruitment efforts, and special events through strategic social media content.
- Work collaboratively with campus partners to ensure messaging is aligned with university priorities.
- Assist in the planning and execution of paid social media campaigns supporting enrollment, awareness initiatives, events, and other university priorities.
- Monitor emerging social media trends, platform updates, and audience behaviors to continuously improve content strategy.
- Utilize social listening and audience engagement to strengthen Maryville's online presence.
- Track and analyze social media performance metrics to evaluate campaign effectiveness.
- Provide recommendations to improve engagement, audience growth, reach, and conversion outcomes.
- Ensure all content aligns with university brand standards, accessibility guidelines, and institutional communication priorities.
- Provide photography, videography, and real-time social media coverage during campus events and institutional activities.
- Participate in occasional evening and weekend event coverage to maintain an active and engaging social media presence.
Benefits
- Medical, dental, and vision coverage
- Retirement plan with 100% University matching up to 9% contributions
- University-paid life and long-term disability insurance
- Generous paid time off, including 18 holidays, 3 weeks of vacation, 12 sick days, and 4 personal days
- Full/Partial Tuition waived for employees and eligible dependents
- Hybrid and flexible work schedules
- Wellness programs and employee assistance resources
- Free parking, fitness center access, and other campus perks
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
