Social Media & Content Specialist

Bethlehem Christian Academy•Bethlehem, GA

14h•Onsite

About The Position

Bethlehem Christian Academy is accepting applications for a Social Media & Content Specialist position. This is a creative, high-energy role for someone who genuinely loves social media: how it works, what drives results, and how to build an audience that cares. We are looking for someone who gets excited thinking about content, pays attention to what's performing on the algorithm, and walks onto a campus and immediately sees the stories worth telling. The ideal candidate is creative and hardworking. Someone who loves the craft and takes pride in seeing ideas from concept to post. This position works closely with the Communications Director bringing their own creativity while supporting and executing the broader communications vision for BCA. If you care deeply about the details, love collaborating, and are energized by doing meaningful work for a community you believe in, this is a great opportunity for you! Please attach your resume, a brief cover letter, and a portfolio link (Instagram, personal website, Google Drive, etc.) showcasing your Social Media Posts, photography, and design.

Requirements

Be at least 18 years of age
2-4 years of hands-on experience in social media management, content creation, or a related marketing role
2 (+) years of photography experience with a camera (Canon preferred)
Entry/Intermediate video experience on a dedicated camera & iPhone
A strong portfolio of Reels, photography, graphic design, and social media work
Experience using social media analytics to guide content decisions
A working knowledge of basic marketing: brand awareness, audience targeting, and conversions
Ability to positively interact with children, parents, and staff in a pleasant, friendly manner
Complete Background check, CPR, First Aid, and other required health and safety trainings
Overtly support and act in accordance with the school's Statement of Faith, mission, purpose, and philosophy
Uphold the school’s professional standards of personal presentation, punctuality, professional courtesy, and discretion
Maintain professional credentials and/or certification, as appropriate
Comply with all school policies and procedures as outlined in the BCA Personnel and Policy Manual
Authentically engage in self-reflection and annual personal and professional growth. This includes written goals and progress towards those goals
Honor the confidentiality of school, student, family, and employee information
Maintain Christian character and professional demeanor on and off campus
Represent the school effectively to its constituents
Work effectively and collegially with administrators, faculty, and other staff
Perform duties and responsibilities as provided in your job description and as assigned
Have received Jesus Christ as his/her personal Savior, maintaining a growing relationship with Christ.
Believe that the Bible is God’s Word and standard for faith and daily living
Be in whole-hearted agreement with the school’s Statement of Faith and BCA’s philosophy of Christian education
Be a Christian role model in attitude, speech, and actions toward others
Be a member in good standing at a local evangelical church that has a Statement of Faith in agreement with the school’s Statement of Faith
Should reflect a balanced quality lifestyle evidenced by personal habits: spiritually, physically, emotionally, and mentally
Should be consistent in decision making
Meets everyday stress with emotional control and stability, objectivity, and optimism
Have skills to establish strong rapport with all stakeholders and the community through positive representation
Work with the other administration and team members to create a unified K-12 school program
Strives to implement a positive, encouraging culture and communicate the positive aspects of our school program to the public in word and deed
Having conversations and positive interactions with parents
Relate joyfully with students
Must work as a team player, assisting other faculty/staff for the good of all students and the school
Must display/communicate support for the school and administration to staff, parents, and the community
Follow the policy of Matthew 18 regarding disagreements or conflict
Have a love for children and families
Continuing professional growth through attendance at workshops, seminars, conferences, and/or advanced course work at institutions of higher learning as requested
Maintains membership and any other appropriate professional organizations if applicable
Ability to perform physical demands: significant lifting (up to approximately 30 pounds and occasional lifting of equipment and/or materials weighing up to 50 pounds may be required) carrying, pushing, and/or pulling; some climbing and balancing; frequent stooping, and kneeling. Other physical activities may be required
The job requires 5% sitting, 50% walking, and 45% standing
Must be able to stand for extended periods of time, bend, kneel, and reach to store/retrieve supplies
Vocal communication is required for expressing or exchanging ideas by means of the spoken word; hearing is required to perceive information at normal spoken word levels
Visual acuity is required for preparing and analyzing written or computer data, determining the accuracy and thoroughness of work, and observing general surroundings and activities
Daily personal and close contact with children to provide classroom management and learning environment support is required on assigned days
Regular contact with other staff members and building administrator(s) is required
The job is performed under some temperature extremes and under conditions with some exposure to risk of injury and/or illness

Nice To Haves

Photoshop and Illustrator experience is a plus

Responsibilities

Manage BCA’s social media presence across Instagram, Facebook, X (Twitter), YouTube, and potentially TikTok, with active, strategic ownership of each platform
Demonstrate deep platform fluency: understanding how each algorithm ranks and distributes content, what signals boost or suppress reach, how Reels differ from carousels differ from Stories in terms of distribution, and how to use each format to its maximum potential
Understand social media conversions end-to-end: how content drives profile visits, website clicks, inquiry from submissions, event signups, and admissions interest, connecting content performance to real outcomes
Identify trends early (trending audio, viral formats, emerging content styles) and evaluate whether the content aligns with BCA’s brand before executing
Post stories daily by walking campus and capturing student life as it naturally happens
Maintain cohesive bios, pinned content, highlights, profile aesthetics, and overall platform health across every channel
Follow the content calendar consistently
Schedule and queue content using social media management platforms (Metricool, Meta Suite, or equivalent)
Engage with the audience by “Liking” comments and responding to comments, DMs, story replies, and tags in a warm, timely, on-brand BCA way. Build community intentionally
Escalate admissions inquires, sensitive messages, or concerns to the Communications Director immediately
Capture photo and video on a Canon DSLR/mirrorless camera across all campus environments: athletics, classrooms, fine arts, chapel, events, and daily student life
Camera experience is required: know how to operate in manual mode, adjust for lighting conditions, and deliver consistent, high-quality results
Capture and create content on iPhone with equal intentionality: Reels, Stories, short-form video, and day-in-the-life content
Edit photos using Adobe Lightroom to maintain a clean, consistent BCA visual aesthetic
Edit video in Adobe Premiere Pro at an entry/medium proficiency level for short-form and longer-form content
Shoot and edit scroll-stopping Instagram/Facebook Reels with strong hooks, pacing, sound selection, and storytelling instincts
Experience in Canva is required: Photoshop and Illustrator experience is a plus
Create event flyers, social graphics, Stories templates, birthday posts, and printable design pieces that are on-brand and ready to deploy
Quality-check all design work before publishing or printing, ensuring quality representation of BCA
Review post, reel, story, and platform performance weekly, going beyond just likes and looking at reach, impressions, saves, shares, profile visits, link clicks, and follower growth
Understand what the numbers actually mean: why one reel received 10x the reach, what made a post underperform, and how to use that data to make the next piece better
Track conversion indicators: how social content connects to website traffic, inquiry form submissions, event attendance, and admissions pipeline activity
Use Googe Analytics, Meta Business Suite, Meta Ads Suite, and platform-native analytics fluently
Ability to build a simple performance summary to discuss during check-ins with the Communications Director, covering insights, wins, and adjustments from the week
Identify content trends over time (what formats, topics, and styles consistently perform) and use that data to refine the strategy proactively
Monitor competitor and peer school accounts to stay aware of what others are creating on all platforms
On behalf of the Communications Director, contact teachers, coaches, and staff to identify and schedule content opportunities before they happen
Coordinate shoot schedules, event coverage, and classroom visits on behalf of the Communications Director
Maintain a running, organized list of upcoming content ideas, events, and story opportunities
Plan multi-purpose content: one capture session should yield a Reel, Instagram post, Facebook post, Stories, blog taking points, and newsletter material
Strategize and Plan ahead: ability to assess months in advance about events, milestones, etc. that are worth capturing
Uphold BCA’S visual identity: fonts, colors, logos, tone, and terminology
Adapt brand guidelines consistently across social, print, and digital formats
Design print-ready materials for events, athletics, fundraisers, and seasonal campaigns
Support small website content updates and refreshes as directed
Organize and archive all photos, video, and audio assets in a shared storage system (cloud and/or physical device) with consistent naming conventions and folder structure
Help maintain an organized, accessible content library, ensuring all assets can be obtained by anyone on the team
Act as a direct assistant to the Communications Director when needed, coordinating logistics, gathering information, or handling follow-up tasks as assigned
Work in Microsoft Outlook and Office 365 Suite for scheduling, communication, and documentation
Work inside a project management platform (ClickUp or equivalent) to track tasks, deadlines, and content schedules and keep work visible to the team
All other duties as assigned