Social Media & Content Manager

JK Moving Services•Sterling, VA

About The Position

The Social Media & Content Manager is the strategic lead social media management and content creator for enterprise corporate brands, the professional brands of its leaders, and affiliated brands. A true storyteller, the Social Media & Content Manager must engage audiences, weaving and calendaring stories across multiple platforms in addition to developing, sourcing, and leveraging different types and forms of content across multiple media for use in paid and organic social channels. Tracks and optimizes the performance of social media presence based on analytics and performance based on KPIs. Ensures the team stays ahead of the curve of the latest social media trends to improve the customer experience and leverage ongoing consumer involvement.

Requirements

3-6 years of experience in social media and content marketing, preferably with time spent leading social media efforts and content creation for a brand or personality
Strong understanding of social media (organic and paid) outlets and campaign management
Great writer who can develop content in various lengths and formats that reflects brand guidelines
Experience developing social imagery and videos
Demonstrated understanding of social community-building and social customer care
Experience working with outside partners and vendors, including creative agencies
Analytics-driven; tracks KPIs to ensure that goals are met
Self-starter who can find and recommend solutions, and who has outstanding attention to detail and organization/program management skills
Excellent oral communication skills with ability to present ideas and information clearly
Collaborative team player able to integrate with a diverse team full of opinions and ideas

Nice To Haves

College degree in liberal arts, journalism, marketing, communications, or new media preferred
Experience with the following programs a plus: Canva, Adobe Creative Suite, SproutSocial, Hootsuite, Google Analytics, Wordpress

Responsibilities

Work closely with team members across the Enterprise to develop, plan, and implement social media and content marketing strategy for enterprise corporate brands and the professional brands of its leaders, specifically via paid and organic social channels and corresponding brand websites.
Increase engagement, followers, and leads, as appropriate, across channels. Increase organic traffic to the site, helping to bring the enterprise story to life via content, including customer and team stories, videos, blogs, articles, etc.
Develop and manage social media content and calendars.
Create videos, graphics, and related content pieces.
Offer real-time engagement from owned social handles
Be an expert, staying up to date on social trends and providing recommendations on executions for marketing campaigns.
Collaborate with enterprise staff for involvement in social via employee-generated content and social selling. Educate sales teams on social best practices to prospect and foster relationships.
Leverage messaging, content, and promotions, to build a social presence working with agencies as needed.
Ensure all communication and social media content is consistent with branding, positioning, voice, and messaging.
Actively monitor for key issues and post timely key customer updates
Track and measure success of social media initiatives by using reporting and analytics, including competitive analysis
Manage the relationship and work of content and communication agency partners to ensure the effective and efficient delivery of budget and plans.
Collaborate cross-functionally when preparing content for market across both paid and owned.
Drive creative innovation that creates breakthrough conversations about enterprise brands and leaders. Understand all the elements and steps needed to create great digital and social content.
Take an integrated marketing approach. Have an appreciation and understanding of "test, learn, optimize" philosophy. Think about the customer journey as a whole and its touch points.

Benefits

Comprehensive medical, dental, and vision insurance
World-class retirement savings programs including Company-funded profit sharing and safe harbor 401(k)
Recruitment and customer referral bonuses
Company-paid life insurance and accidental death benefits
Voluntary protection programs for employees and their families
Service recognition programs
Safety & performance bonuses
Tuition reimbursement and student loan repayment assistance
Discounted membership @ Gold’s Gyms (corporate locations) nationwide
Global employee wellness programs and Employee Assistance Program (EAP) for employees and their families
Medical and Dependent Care Flexible Spending Accounts (FSAs)
Health Savings Account (HSA) with employer matching contribution