Social Media & Content Advisor

The Calgary Zoo • Calgary, AB

2d • Hybrid

About The Position

The Wilder Institute/Calgary Zoo is seeking a permanent, full-time Social Media & Content Advisor to focus on the work of the Wilder Institute. This role involves crafting engaging social media content to inspire action for wildlife, wild places, and people, supporting the vision of a future where people and wildlife thrive together. The position is responsible for developing and executing social media content strategies across digital platforms, ensuring brand voice and strategic priorities are met, and managing audience engagement and community.

The Social Media & Content Advisor will act as a creative storyteller with expertise in social media strategy and content creation, translating complex conservation work into compelling digital narratives. The ideal candidate is a detail-oriented writer and editor, a creative thinker, and a collaborative team player suited for a fast-paced environment. This role is part of the Brand & Public Relations team, collaborating with Marketing, Conservation & Science, Development, Animal Care, Health & Welfare, Conservation Education, and Volunteer Relations to deliver consistent and impactful content.

Requirements

• Post-secondary education in Communications, Marketing, or related field preferred.
• Minimum 3–5 years of experience in social media management, content creation, or communications, ideally in conservation, nonprofit, or environmental sectors.
• Demonstrated experience creating social media content, including writing, editing, and producing short-form video content (i.e. Reels, Stories).
• Strong understanding of social media platforms, trends, and analytics tools, including SEO, keyword research, and Google Analytics.
• Ability to plan, prioritize, and manage multiple projects with competing deadlines.
• Strong storytelling, writing, and editing skills with a high level of attention to detail.
• Creative thinking and problem-solving skills, with a proactive approach to content development.
• Sound judgment and ability to handle sensitive or confidential information.
• Adaptability and flexibility in a fast-paced, evolving environment.
• Applicants must be legally entitled to work in Canada.

Nice To Haves

• Familiarity with paid social media advertising is considered an asset.
• Experience with photography and video production is considered an asset.

Responsibilities

• Plan, create, and distribute engaging content for the organization’s social media channels, including Facebook, Instagram, X, LinkedIn, and YouTube.
• Create, edit, and publish short-form video content optimized for social media.
• Create and manage an editorial content calendar, ensuring timely publication and alignment with campaigns, news, and updates.
• Execute social media community management, including responding to comments and direct messages according to established protocols and best practices.
• Track, analyze, and report on social media metrics to guide strategy and content decisions.
• Develop content briefs for influencer and brand ambassador collaborations, providing clear direction on messaging, deliverables, and brand alignment, and collaborating with internal teams and external partners to bring content to life.
• Provide copywriting support and advice to internal clients as required, including reviewing, editing or writing copy for video scripts, website, paid-social media campaigns, signage, or other marketing collateral.
• Ensure content aligns with our tone of voice, content guidelines, and editorial standards, adapting to updates as they evolve.
• Support the management of digital assets (photo and video) including cataloging and archiving.
• Generate creative ideas by monitoring trends, consulting with experts, and collaborating with colleagues.
• Provide backup support for scheduling and publication of content on digital screens and intranet.
• Develop and maintain effective working relationships across the various departments and provide timely service to other departments.
• Perform other duties as assigned.

Benefits

• Competitive compensation, vacation and flex days entitlement
• Flexible benefits plan, including a health spending account
• Employer matching RRSP program
• Discounts on food, beverage, and merchandise
• Participation in the Staff Pass Benefit plan
• A fun, rewarding work environment alongside wildlife and passionate colleagues.
• A meaningful career directly contributing to wildlife and conservation initiatives

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree