Social Media & Content Specialist

Sunrun•Lehi, UT

3d•Hybrid

About The Position

Sunrun is seeking a versatile Social Media & Content Specialist who is a master storyteller, a creative trend-spotter, and a digital native. This is a high-impact hybrid role designed for someone who can turn complex renewable energy topics into engaging content while simultaneously driving a robust sales pipeline. The specialist will be the architect of Sunrun's digital presence, bringing the brand to life across its social ecosystem, using social media as a strategic lever for both brand growth and lead generation. This role combines high-level creative strategy with a targeted focus on supporting sales objectives through strategic digital engagement.

Requirements

3-5+ years of experience managing social media for a high-growth brand or creative agency.
A strong portfolio or reel demonstrating ability to create engaging short-form video and high-performing social campaigns.
Expert-level knowledge of the inner workings of TikTok, Instagram, LinkedIn, and YouTube algorithms.
Proficiency in mobile editing apps (CapCut, InShot) and Adobe Creative Suite (Premiere Rush, After Effects, Photoshop).
Ability to move at the speed of social, prioritizing breaking trends and high-priority brand moments in real-time.
Familiarity with using AI to enhance creative brainstorming and streamline content production tasks.
Exceptional verbal and written communication skills.
Must be comfortable being "on-camera" or directing others during content shoots.

Responsibilities

Develop and execute a comprehensive social media strategy across all major platforms.
Create, edit, and publish high-quality, engaging multimedia content, including short-form video (Reels/TikToks), graphics, and copy.
Maintain a consistent brand voice and visual identity while adapting messaging for different audience segments.
Manage a detailed content calendar to ensure regular posting and alignment with broader marketing campaigns.
Collaborate closely with the sales teams to develop content that addresses customer pain points and highlights product value propositions.
Design and implement social selling strategies to identify and engage potential leads.
Create bottom-of-the-funnel content such as case studies, testimonials, and product demos tailored for social distribution.
Monitor social channels for sales opportunities and facilitate hand-offs to the sales department.
Create compelling video content that highlights Sunrun's sales channels and earning potential to attract high-performing sales professionals.
Develop plug-and-play social assets for the recruiting team to help them source top-tier talent via LinkedIn, Instagram, and TikTok.
Travel to sales offices and branches to capture the energy, competitions, and success stories that define Sunrun's internal culture.
Actively manage and grow online communities by responding to comments, messages, and mentions in a timely and professional manner.
Identify and engage with industry influencers and brand advocates to expand reach.
Stay ahead of social media trends, algorithm changes, and competitor activity to keep the brand at the forefront of the industry.
Track and report on KPIs including engagement rates, follower growth, website traffic from social, and SQLs generated.
Use data-driven insights to continuously optimize content performance and ROI.
Analyze social metrics with a focus on recruitment conversion—tracking how social engagement leads to applicant flow.
Leverage AI tools for rapid video editing and captioning to ensure rapid content production without losing quality.