Social Media Content Creator

SunpanToronto, ON
Onsite

About The Position

SUNPAN is a fast-growing global furniture brand that specializes in the design of high-quality, trend-forward furnishings for commercial and residential spaces. We collaborate with established designers and suppliers from around the globe to source the finest materials and inspired styles. As a trade-only company, we are a trusted source for interior designers seeking timeless pieces that elevate any space. Our curated assortment spans dining and bar to living, bedroom, outdoor, and accents. Proudly certified as a Great Place to Work for 5 consecutive years, SUNPAN fosters a creative and supportive environment. We welcome talented individuals to explore rewarding career opportunities across our diverse teams. Job Summary: Find your next career adventure with SUNPAN and be part of our Marketing team with the role of Social Media Content Creator, reporting to the Marketing Director, Digital & Communications. The Ideal candidate for this role is a natural storyteller who lives and breathes social media. The social media content creator is a highly motivated and creative individual, and will work closely with the Video Content Creator and other members of the marketing team to drive SUNPAN’s brand across social media

Requirements

  • Post-secondary degree in Communications, Public Relations, Creative Writing, Business, or Journalism.
  • 2+ years of experience in social media marketing, content creation, and influencer management, with a proven track record of audience growth and engagement.
  • Proficiency in Canva, Adobe Creative Suite, social media scheduling tools, and digital analytics.
  • Strong content creation skills with a passion for storytelling, and hands-on experience with graphic design, photo editing, and video content production.
  • Understanding of SEO, web traffic metrics, and analytics with the ability to translate data into actionable insights.
  • Excellent verbal and written communication skills, with the ability to engage with internal and external stakeholders professionally.
  • Willingness to work evenings and weekends during key trade shows or events.
  • Applicants without a portfolio will not be considered for this role.

Nice To Haves

  • Certification in social media marketing is preferred (Meta digital marketing and community management certifications are an asset).
  • Experience with Asana, influencer marketing, and paid social ads is an asset.

Responsibilities

  • Manage and publish original, high-quality content across social media platforms (Instagram, Pinterest, LinkedIn, etc.).
  • Take ownership of social media strategy and media planning, collaborating with the team to drive SUNPAN’s brand and product narratives.
  • Build and implement a social media content calendar to ensure consistent, engaging posts, including promoted posts and stories to boost brand awareness.
  • Monitor and stay current on social media trends, platform updates, and cultural moments, and apply relevant insights to content planning and execution.
  • Analyze data and metrics to create weekly and monthly reports on web traffic, user engagement, and ROI, using insights to optimize content.
  • Work closely with the video content creator to produce engaging video content for social media platforms.
  • Collaborate with the Marketing Director to manage the influencer program and track earned media mentions.
  • Respond to comments and questions on social media posts, engage with the design community, and curate third-party image submissions for social media and catalogue use.
  • Research industry and consumer trends to continuously improve SUNPAN’s social strategy and playbook.
  • Work with cross-functional teams, including graphic designers, copywriters, and content creators, to execute campaigns.
  • Travel to trade shows to create and support social and video content production.
  • Work during select weekends and evenings for trade shows and events to manage live social media coverage.
  • Undertake other tasks as assigned by the CEO or the Marketing Team.
  • Occasionally support social media posting outside of regular business hours, to align with content timing and engagement opportunities.

Benefits

  • Generous Paid Time Off – Vacation, personal days, sick days, and even your birthday off!
  • RRSP Matching – Helping you plan for a secure future.
  • Health Spending Account – Extra flexibility for your health and wellness needs.
  • Comprehensive Extended Health Care – Includes medical, dental, vision, and paramedical coverage.
  • Exclusive Employee Discounts – Save on products you love.
  • On-Site Parking – Convenient access (if applicable).
  • A Certified Great Place to Work – Proudly recognized for 5 years in a row!
  • Team Building & Social Events – Because we believe in growing together.
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