Social Media & Content Lead

Baton Corporation Ltd•New York, NY

5d•$175,000 - $200,000•Onsite

About The Position

Baton Corporation is seeking a Social Media & Content Lead to transform pump.fun's TikTok, Instagram, and YouTube presence into a significant growth engine. This role involves defining the creative direction, developing content, experimenting with formats, and measuring the impact of social media efforts on user acquisition. It is a hands-on position where the individual will be responsible for the entire lifecycle of social media content, from strategy and creation to publishing and analysis. The ideal candidate will be a proactive builder who can adapt quickly to trends and take ownership of their function end-to-end in a fast-paced, data-driven environment.

Requirements

Proven track record of scaling a social media page from 0 to 1, building its initial audience.
Proven track record of scaling a social media page from 1 to 100, significantly growing an established account while maintaining engagement.
Demonstrated ownership of creative direction, evidenced by a distinct brand look, recurring series, or successful campaigns.
Hands-on editing and graphic design skills, with a portfolio showcasing self-created work.
Experience growing social media for a consumer mobile app with a focus on downloads and active users.
Experience scaling brand pages, either faceless or on-camera, not just personal accounts.
A scrappy, high-energy operator mindset, comfortable in a fast-paced, resource-lean environment where playbooks are built as you go.
Ability to work in person in Manhattan, New York.
Authorization to work in the United States.

Nice To Haves

Fintech or crypto experience is a strong plus.

Responsibilities

Own TikTok, Instagram Reels, and YouTube Shorts end-to-end, including strategy, content calendar, publishing, community management, and analytics.
Define and own the creative direction for pump.fun's social media presence, ensuring a consistent and high-quality brand look, sound, and feel.
Create content, including scripting, shooting, editing, and designing, using tools like CapCut, Premiere, After Effects, or Figma.
Implement a systematic, high-velocity testing program for hooks, formats, and series to optimize content performance.
Develop and maintain measurement systems to connect social media views to user installs, activation, and trading volume.
Build brand formats that can work with or without a visible personality on camera, and be willing to appear on camera when appropriate.
Identify emerging trends, manage creator and UGC initiatives, and rapidly produce content related to crypto culture moments.
Collaborate closely with the Legal team to ensure all content adheres to compliance frameworks.