Social Media Content Creator

Colby College • Colby, KS

2d • $65,000 - $75,000 • Onsite

About The Position

The Social Media Content Creator is primarily responsible for bringing the College’s brand to life through dynamic social media content. Working closely with the Multimedia and Editorial teams, this individual will conceptualize, shoot, edit, and publish engaging visual content aligned with the College’s core marketing pillars. Day-to-day, they will manage the College’s active social channels, partner with campus departments to elevate their visual storytelling, and actively engage our online audience. Through this work, the position strengthens engagement, increases awareness of Colby, and showcases the people, programs, and experiences that distinguish the College. The successful candidate understands how audiences engage across TikTok, Instagram, Facebook, LinkedIn, YouTube, and emerging platforms. They understand how to capture attention in the first few seconds, write hook-driven copy, and produce high-performing short-form video content that turns casual scrollers into loyal followers. The position requires strong creative instincts, sound editorial judgment, an understanding of social media culture, and the ability to produce high-quality content in a fast-moving environment. We encourage inquiries from candidates who will contribute to the diversity of our College, including its cultural and ethnic diversity.

Requirements

• 2+ years of professional digital/social content creation experience for a brand, agency, publication, or creator account (or an equivalent combination of education and experience).
• A portfolio or reel demonstrating successful short-form video content and digital storytelling.
• Proficiency in mobile/DSLR shooting and video editing software (CapCut, Adobe Premiere, Final Cut Pro, or similar).
• Deep understanding of current social platforms, basic graphic design (Canva, Figma, Adobe Express or other Adobe platforms), and copywriting.
• Ability to interpret social metrics, perform social listening, and apply data insights to content strategy.
• Excellent organizational, deadline-management, and cross-departmental collaboration skills, with a commitment to fostering an inclusive, diverse community.

Nice To Haves

• Experience in higher education, non-profit, or mission-driven environments.
• Hands-on experience with social management software (e.g., Brandwatch, Asana, Mailchimp).
• Knowledge of digital accessibility best practices (alt text, video captioning, color contrast).
• Experience covering live events under tight deadlines and supporting paid social or student ambassador programs.

Responsibilities

• Conceptualize, script, shoot, and edit engaging short-form video (Reels, TikToks, Shorts) and static image assets on a daily basis using mobile and DSLR equipment.
• Identify, interview, and feature Colby students, faculty, staff, and alumni to produce authentic content highlighting campus life, events, and College initiatives.
• Write clear, platform-native captions, scripts, headlines, and calls to action aligned with Colby’s brand tone.
• Ensure all assets comply with Colby’s brand, accessibility, editorial, privacy, copyright, and photo-release standards.
• Manage the creation and distribution of the Communications email newsletter and oversee student content workers.
• Lead the strategy and maintain a consistent posting schedule across key channels (Instagram, TikTok, LinkedIn, YouTube, X/Twitter, Facebook).
• Collaborate with the communications team to align social strategy with broader strategic priorities.
• Monitor industry news, viral concepts, audio trends, and platform updates to keep content relevant and test new formats/hooks.
• Actively engage with the community in comments and DMs to foster a strong digital presence.
• Use social listening and analytics software to track key metrics (reach, engagement, conversions), optimize future performance, and provide regular campaign reporting.
• Monitor competitor strategies and flag potential crisis, safety, or reputational issues to leadership.

Benefits

• Salary range of $65,000 - $75,000

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed