Social Media Content Creator

Touro University New York • New York, NY

2d • $56,000 - $70,000 • Onsite

About The Position

The Social Media Content Creator at Touro University is responsible for developing, implementing, and managing the social media strategy for three specific accounts: New York College of Podiatric Medicine (NYCPM), Foot Center of New York (FCNY), and Graduate School of Social Work (GSSW). This role involves creating content, monitoring messages, competitor analysis, and community activity to build engagement and promote Touro's message and brand. The Instagram accounts support SEO efforts and broader web presence. NYCPM and GSSW focus on prospective students, current students, alumni, faculty, and staff, while FCNY focuses on patient engagement, community awareness, and podiatry services. This position is part of the web department, reports to the Social Media Manager, and collaborates with the Communications department.

Requirements

• Bachelor of Arts Preferred.
• Demonstrated ability to create engaging social media and digital content through professional, academic, freelance, or personal experience.
• Demonstrated photography, videography, and video editing skills required.
• Creative, ambitious, organized, and a relationship-builder.
• Excellent visual eye and photography skills.
• Keeps an eye on trends and opportunities for all kinds of content – fun, smart, informative, trendy, etc.
• Excellent video production/editing skills.
• Comfortable with/willing to learn social posting management and analytics tools like Sprout Social.
• Looks at analytics to find posts that do better and tailor strategy accordingly.
• Keeps an eye on engagement and growth.
• Comfortable going up to students and introducing yourself to get content.
• Eager to build a network of contacts among students, faculty, and staff.
• Adept at reaching out to schools and keep in contact with them to determine what is going on and when you should be on campus to get material.
• Can develop a calendar of timely content with a bank of evergreen content, thinking ahead to slower times, and flexible during busier times, adjusting the calendar as needed.
• Good juggler who can jump between the different accounts, schools, and programs.

Responsibilities

• Communicate and coordinate with faculty, staff, and students from each school.
• Develop a strategy for each Instagram account tailored to the school's audience and objectives.
• Maintain a content calendar for each Instagram account ensuring a consistent flow of timely and evergreen content.
• Create and curate social media content, inclusive of posts, reels, stories, and highlights, that engages the target audience, including students, alumni, faculty, staff, and potential patients.
• Monitor and respond to messages, comments, and inquiries, ensuring appropriate follow up when needed.
• Develop new contacts and engage with existing contacts (students and staff) for continued content and knowledge of what's happening on campus.
• Engage with students and alumni, liking, commenting, and reposting as necessary and appropriate.
• Monitor social media trends and identify opportunities to increase our reach, followers, and influence.
• Use social media analytics tools to track and measure the success of social media campaigns, and report findings to the marketing team.
• Create videos for Instagram and websites.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level