Part-Time Social Media & Content Creator
About The Position
Houston Ballet seeks a creative, energetic, and highly organized part-time Social Media & Content Creator to support the marketing needs of Houston Ballet Academy and Education & Community Engagement (ECE). The position is based in person in Houston, Texas, and requires 15–20 hours per week, depending on activities, rehearsals, and performances. The pay rate is $15 per hour. Occasional evening and weekend availability to capture content is preferred. Working under the direction of the Houston Ballet Marketing Manager, the creator captures, produces, and publishes social media content that showcases Academy training, student experiences, performances, events, faculty expertise, and dance education. The role supports audience engagement, brand awareness, and enrollment goals through storytelling across digital platforms. The ideal candidate is a social-first creator who follows current trends, enjoys working with children, students, families, and artists, and can create high-quality content from concept through publication.
Requirements
- At least 2 years of experience creating social media content, digital marketing content, or related creative work.
- Demonstrated experience creating content for Instagram, TikTok, Facebook, and YouTube.
- Strong videography, photography, and mobile content creation skills.
- Proficiency with video editing tools such as Adobe Premiere Pro, CapCut, Final Cut Pro, Canva, Instagram Edits, or similar platforms.
- Availability and willingness to assist with community and promotional events outside regular work hours, including some evenings and weekends.
Nice To Haves
- Knowledge of Google Analytics and a strong understanding of SEO best practices.
- Experience using a content management system (CMS).
- Knowledge of dance, music, or performing arts.
Responsibilities
- Capture photo and video content on-site at Houston Ballet Academy and ECE classes, rehearsals, performances, special events, and community activities.
- Create social-first content for Instagram, Facebook, TikTok, YouTube Shorts, and emerging platforms.
- Edit videos, reels, stories, graphics, and photography for individual platforms.
- Identify and develop stories about students, faculty, parents, and alumni that demonstrate the value and impact of Houston Ballet training.
- Maintain an organized library of photos, videos, interviews, and other digital assets.
- Assist with planning, scheduling, and publishing content across Academy and ECE social channels.
- Maintain a consistent posting cadence and support growth in reach, engagement, and audience development.
- Monitor social media trends and identify opportunities for timely, relevant content.
- Respond to comments and messages as directed by the Marketing team, and support community engagement through social listening and audience interaction.
- Compile tracking and analysis reports for digital and traditional marketing initiatives.
- Collaborate with the Houston Ballet Marketing Manager on content strategies supporting enrollment, recruitment, performances, camps, and special programs.
- Assist with content needs for email marketing, digital advertising, website updates, and promotional campaigns.
- Support photography and video productions by coordinating logistics, talent needs, and content capture.
- Attend select evening and weekend Academy performances, events, and enrollment activities as needed.
- Ensure content follows Houston Ballet brand standards, voice, and visual identity.
- Represent Houston Ballet professionally and positively, maintaining quality and artistic standards.
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What This Job Offers
Job Type
Part-time
Education Level
No Education Listed
