Social Media & Content Coordinator
About The Position
We are currently seeking a Social Media & Content Coordinator at the Food Allergy Institute (FAI) who will be responsible for implementing a cohesive multi-platform content strategy through the daily management of FAI’s social media channels. Working in partnership with the Director and Content Creator, this role focuses on driving brand awareness by transforming medical success into accessible, high-impact storytelling. This role will oversee the daily lifecycle of content, coordinating everything from monthly planning and execution to community management and performance tracking to ensure every touchpoint reflects our core messaging.
Requirements
- Previous experience in a social media role, ideally within a healthcare, science, or high-stakes lifestyle brand.
- Bachelors Degree, preferred.
- Exceptional writing and editing skills.
- Proficiency in Canva (using the FAI + TPIRC Brand Kit), HubSpot, and social media scheduling/analytics tools.
- A proactive learner who seeks continuous training and process improvement.
Responsibilities
- Execute daily social media operations across multiple platforms (Instagram, Facebook, TikTok, LinkedIn, Reddit, YouTube etc.), ensuring a balance of medical authority and powerful storytelling
- Act as the voice of FAI in comments and Direct Messages (DMs). You are responsible for ensuring our social responses and FAQs are always up-to-date, medically accurate, and reflect current organizational protocols.
- Stay at the forefront of social trends and platform updates, identifying creative ways to leverage them within the context of a healthcare brand.
- Partner with the internal team to develop comprehensive monthly content calendars well in advance to ensure a consistent and proactive posting cadence.
- Partner with the Director of Marketing & Growth to develop and refine channel-specific strategies.
- Ensure social efforts align with an overarching content strategy, including the FAI newsletter, general emails, and internal communications to other departments.
- Work closely with the content creator to maximize the utility of video and photo assets, ensuring content is leveraged effectively across all platforms.
- Produce detailed monthly analytics reports tracking growth, engagement, and conversion, providing actionable insights to optimize future performance.
- Commit to ongoing professional development. A core requirement of this role is the successful completion and maintenance of the HubSpot Social Media Strategy Certification to manage scheduling and social listening.
- Support on-site clinic activations and internal communications to capture "real-world" moments of food freedom.
- Other duties as assigned.
Benefits
- Competitive salary
- 401(k) with employer match
- Medical, dental, and vision insurance
- Generous paid time off
- Company-paid holidays
- Sponsored employee events
- Individualized training
- Career growth opportunities
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
Associate degree
