Social Media & Content Creation Coordinator

HOTEL JULIEN•Dubuque, IA

1d•Onsite

About The Position

Hotel Julien Dubuque, a premier luxury boutique hotel, is seeking a highly skilled Social Media & Content Coordinator to join our marketing team. This role promotes on-brand messaging to our guests through digital and social media channels with the goal of enhancing the image and driving the revenue strategy of the hotel. This is a dynamic, hands-on role designed for a marketer who thrives in a fast-moving hospitality environment. We are looking for a dual-threat professional: a Brand Storyteller who excels at on-site content capture (photography and videography), and a Digital Strategist who can translate those visual assets into high-performing paid advertising campaigns. You will own the full lifecycle of our digital content, from the initial photoshoot to the final return on ad spend.

Requirements

2+ years of professional experience in digital marketing, social media management, or a related professional area.
Advanced proficiency in professional photography and videography.
Strong working knowledge of editing software (e.g., Adobe Creative Suite, Lightroom, Premiere, or advanced mobile editors like CapCut).
Demonstrated, hands-on experience building, managing, and optimizing paid ad sets within Meta Business Suite.
Ability to interpret campaign data, generate insights, and clearly articulate performance metrics to hotel leadership.

Nice To Haves

Hospitality or luxury brand marketing experience is preferred.

Responsibilities

Act as the primary on-site photographer and videographer, capturing high-quality visual assets of daily hotel operations, culinary presentations, spa services, and high-profile events.
Produce, film, and edit compelling short-form video content (Reels, TikToks, Shorts) that connects emotionally with potential guests through digital storytelling.
Ensure all visual assets reflect the luxury positioning and sophisticated brand voice of Hotel Julien Dubuque.
Develop, execute, and monitor paid Social Media Advertising campaigns (via Meta Business Suite and other platforms) utilizing original content.
Ensure advertisement targeting is correctly directed at relevant consumer groups to drive direct room bookings, food & beverage foot traffic, and event inquiries.
Run, review, and analyze key marketing reports, translating data into actionable insights to optimize future campaign performance and ad spend.
Facilitate daily social media engagement and manage a cohesive, rigorous content calendar across all property channels (Instagram, Facebook, LinkedIn, TikTok).
Engage in proactive online reputation management by surfacing relevant guest comments in social media channels and responding in a professional, timely manner.