Social Media Content Coordinator

Robert Graham•New York, NY

2d•Hybrid

About The Position

Robert Graham is looking for a Social Media Content Creator who sits at the intersection of creativity and execution. This is a hands-on role for someone who can both generate ideas and bring them to life, quickly, consistently, and with a strong point of view. You will be responsible for building and amplifying the brand’s presence across social platforms through content that is culturally relevant, visually compelling, and unmistakably Robert Graham.

Requirements

3–6 year’s experience in social media content creation (fashion/lifestyle strongly preferred)
Proven ability to create engaging short-form video content
Strong editing skills (CapCut, Premiere, or similar)
Deep understanding of TikTok, Instagram Reels, and content algorithms
Strong taste level—understands fashion, styling, and visual storytelling
Self-starter who can operate without heavy structure
Comfortable moving fast and producing consistently

Responsibilities

Own end-to-end content creation: concept → shoot → edit → publish
Produce high-frequency, high-quality content across Facebook, Instagram, TikTok, and emerging platforms
Create a mix of formats: styling, storytelling, behind-the-scenes, product focus, and trend-driven content
Ensure all content reflects Robert Graham’s balance of bold expression and quieter confidence
Stay ahead of trends, formats, and platform shifts
Rapidly translate trends into brand-right content (not generic trend chasing)
Continuously test, learn, and refine based on performance
Liaise with Paid Media resource to ensure amplification and synchronization as needed
Capture content at events, store activations, shoots, and key brand moments
Work cross-functionally with marketing, design, and retail teams
Partner with influencers/creators when needed to amplify reach
Track engagement, reach, and growth metrics