Social Media & Content Assistant - IE

James Madison University•Harrisonburg, VA

19d•$15

About The Position

The Centennial Scholars Program (CSP) is committed to increasing access to higher education for talented first-generation Pell grant-eligible students from the Commonwealth of Virginia. We provide academic resources, connect students to campus programs, facilitate a successful transition to college, and support students’ success while they earn a college degree. The Social Media & Content Student Assistant supports First-Generation Programs by creating and sharing content that promotes events, celebrates first-gen stories, and increases awareness of departmental initiatives. This role is responsible for managing digital platforms, designing promotional materials, maintaining the departmental website, and supporting outreach efforts. Ideal candidates will be creative, detail-oriented, and excited about amplifying the voices of first-generation students at JMU. Occasional weekend hours may be required to support events.

Requirements

Strong communication and interpersonal skills – including written, verbal, and digital communication, with the ability to work effectively with diverse stakeholders.
Professionalism and reliability – demonstrate excellent customer service, punctuality, responsibility, and the ability to meet deadlines.
Creativity and content creation skills – experience or interest in using Canva, taking photos/videos, and developing engaging social media and marketing content.
Organizational and multitasking abilities – able to manage multiple projects, stay organized, and maintain digital files.
Initiative and independence – capable of working independently, solving problems, and contributing ideas while also being a strong team player.
Tech-savviness and willingness to learn – comfortable with tools like Microsoft Teams, email platforms, and social media; must own a smartphone with reliable photo/video capabilities for capturing and posting content; experience with website editing or email tools is a plus.
Students must be degree-seeking students, enrolled on at least a half-time basis (6 credits for undergraduate and 5 credits for graduate).

Nice To Haves

Experience with website editing or email tools is a plus.

Responsibilities

Create engaging, accessible, and brand-aligned digital content, including graphics, captions, photos, videos, and social media posts, that highlights Centennial Scholars and first-generation student experiences.
Promote programs, events, and workshops through Canva, social media, email communications, newsletters, Microsoft Teams, BeInvolved, and the department website.
Manage and update the department’s digital platforms, ensuring content is timely and accurate and responding professionally to messages and comments.
Attend key programs and events to capture photos and videos, support event logistics, and organize digital media files.
Collaborate with staff and campus partners to identify storytelling opportunities, develop creative outreach strategies, and increase program visibility and engagement.
Support daily office operations by welcoming visitors, responding to questions, completing administrative tasks, and maintaining an organized and professional workspace.
Additional responsibilities include attending required meetings and training sessions, submitting timesheets by established deadlines, and completing other duties as assigned