Social Media, Content and Paid Ads Specialist

Folino Estate•West Lawn, PA

6d•Hybrid

About The Position

We are seeking a highly creative and execution-focused Social Media, Content and Paid Ads Specialist to lead content creation, storytelling, and paid social media efforts across the MAF Hospitality brand portfolio (Folino Estate, Vintner's Table, Vintner's Inn and Andrea Folino Boutique). This role is ideal for someone who can both create compelling content and strategically promote it to drive visibility, engagement, leads, and investor awareness. The ideal candidate is comfortable operating independently, traveling to locations for on-site content capture, and turning everyday business activity into engaging brand storytelling. This role combines organic social media management, short-form video production, paid Meta advertising, and performance reporting.

Requirements

2–5 years of experience in social media marketing, content creation, or digital marketing
Strong understanding of Instagram, Facebook, LinkedIn, and Meta Ads Manager
Experience shooting and editing short-form video content for social media
Proficiency with content editing tools such as Adobe Creative Suite, Canva, or similar platforms
Ability to balance creativity with performance-driven marketing goals
Strong copywriting and storytelling skills
Comfortable working on-site and traveling between locations as needed
Highly organized, self-directed, and able to manage multiple projects simultaneously

Responsibilities

Create, schedule, publish, and promote content across Instagram and Facebook
Repurpose content for LinkedIn with a focus on professional storytelling and investor-facing messaging
Develop engaging content that supports brand growth, expansion announcements, company milestones, and the broader vision
Maintain a consistent brand voice and visual identity across all channels
Plan and execute content calendars aligned with company priorities and campaigns
Capture on-site short-form video and photography at MAF locations and events
Edit and produce high-quality reels, short videos, photos, and promotional content optimized for social platforms
Travel regularly to various locations for content shoots and campaign coverage
Stay current with social media trends, formats, and platform best practices
Manage Meta advertising campaigns across Facebook and Instagram
Boost high-performing organic content to increase reach and engagement
Build and optimize retargeting campaigns
Run lead-generation campaigns for events, weddings, and other business initiatives
Monitor ad performance and optimize for cost per result, lead quality, and ROI
Provide light community management support by responding to comments and direct messages
Escalate customer service or sensitive inquiries to leadership when necessary
Help maintain positive brand engagement and audience interaction
Deliver weekly reporting on: Content performance, Engagement metrics, Ad spend and campaign results, Leads and inquiries generated, Cost per lead/result
Use analytics to improve future content and advertising strategy