Social Media Ads Manager (Paid Social)

Ruby Labs

1d•Remote

About The Position

We're a fast-moving consumer software company building browser-based document tools used by millions of people worldwide. Our growth runs on performance marketing — every dollar of spend is measured, every campaign is accountable to a target, and the people who run our channels own real budgets and real outcomes. Today, our paid acquisition engine is anchored in paid search. We're now building out paid social as a primary growth channel, and we're looking for a Social Media Ads Manager to own it. You'll start by building out our Meta (Facebook & Instagram) program from a strong foundation and scaling it profitably, with a clear path to expand other platforms as the channel matures. This is a hands-on builder role, not a hands-off oversight role. You'll be in the ad accounts daily, shaping creative strategy, managing budget, and answering for the numbers.

Requirements

3+ years managing paid social campaigns with direct ownership of budget and performance, ideally in a D2C, subscription, or app/web product environment.
Deep, hands-on expertise in Meta Ads Manager — campaign structure, Advantage+ / ASC, audience strategy, the pixel/Conversions API, and creative-first optimization.
A genuinely performance-driven mindset: comfortable being measured on CPA and ROAS, and confident making decisions from data rather than gut.
Strong creative instincts — you understand what makes a scroll-stopping ad and can brief and direct creative even though you're not the one designing it.
Analytical fluency: comfortable in reporting tools and dashboards, reading attribution sensibly, and translating numbers into action.
Self-directed and organized — able to own a channel without close supervision and prioritize where your time moves the needle.

Nice To Haves

Hands on experience with YouTube and Google Display ads
Hands-on TikTok Ads (or other emerging paid social platforms) experience.
Experience scaling a channel from early stage to meaningful spend.
Familiarity with SaaS / subscription unit economics (LTV, payback, cohort ROAS).
Experience working with creative teams or UGC pipelines.
SQL or comfort working with raw performance data is a plus.

Responsibilities

Own Meta paid social end to end — strategy, campaign builds, budget allocation, bidding, audience and targeting strategy, optimization, and scaling across our product portfolio.
Hit performance targets. Manage spend against clear CPA and ROAS goals, pace budgets through the month, and make daily/weekly optimization calls that keep the channel efficient as it scales.
Drive the creative engine. Partner with content creators, designers, and video producers to brief, test, and iterate on ad creative — you'll define the testing roadmap and turn creative learnings into a repeatable system, since creative is the primary lever on paid social.
Run a disciplined testing program. Structure and read A/B tests across creative, audiences, placements, and offers; separate signal from noise; and document what works.
Build the reporting and feedback loop. Track performance against targets, surface insights to the wider growth team, and work closely with our data colleagues to make sure attribution and measurement are sound.
Expand the channel. As Meta proves out, lead our expansion into additional platforms ( as it makes sense), applying the same disciplined, target-driven approach.
Coordinate cross-functionally. Work alongside the paid search team, external agency partners, and product to keep messaging, landing pages, and audience strategy aligned across the funnel.