Paid Media Manager (Paid Social/Search)

Brand Knew•Los Angeles, CA

5d•Hybrid

About The Position

We're searching for an experienced, entrepreneurial-minded media buyer to strategize and implement digital buys across our client slate. The successful candidate must demonstrate a proven track record of managing paid social campaigns across Facebook, Instagram, Snapchat and Twitter Ads, and search campaigns on Google AdWords and Microsoft Bing focused on CPA & ROI. This role calls for a savvy marketer who can take creative ad ideas from conception to fruition and scale appropriate budgets across platforms. This person must be able to manage multiple projects in a fast-paced and dynamic environment, must be wildly creative, and must display “out of the box” thinking. NOTE: Applications that are not fully and properly filled out will not be considered.

Requirements

3+ years of experience in launching Facebook, Instagram, Twitter, and AdWords campaigns
Experience in testing and optimizing ad creative and re-targeting campaigns
Experience setting up A/B split tests and Multi-Variant testing
Experience with analytics tools and reporting off of each platform
Experience working with developers to set up Google Analytics events and pixels across platforms to properly fire
Strong communication, oral and written skills
Strong creative skills
High attention to detail, be composed under pressure, and be cooperative, adaptable and willing to take on new projects
Self-motivated; can learn quickly and work independently
Extremely organized, systematic, and able to identify and address issues
Punctual, can meet deadlines in a timely manner
Have an analytical and data-driven mindset

Responsibilities

Work hand-in-hand with our marketing teams in developing strategies for existing and prospective clients
Implement Facebook, Instagram, Snapchat, Google AdWords, and Twitter advertising campaigns
Market-research new product solutions to assist in our overall methodology and approach
Manage retargeting campaigns and efforts
Work alongside our creative team to optimize and test new ad creative and landing pages
Optimize campaign, audience, creative, budgets, and bids across multiple channels to target ROI/Performance goals
Work with creative, marketing, and sales team to build and test campaign ideas
Provide reports and updates as needed per client requirements
Monitor buying strategies and keep abreast of industry trends