Social Media & Content Specialist

Green Fox Companies•Kimball, MN

3d•$50,000 - $70,000

About The Position

We’re looking for a creative, self-starting Social & Community Growth Specialist to help grow, manage, and optimize the digital presence of multiple brands, including Green Fox, Rookie Farmers, and Sota Seedz. In this role, you'll create engaging content, manage social media channels, build online communities, develop influencer and affiliate partnerships, and support creative marketing initiatives that drive brand awareness and customer acquisition. You'll collaborate with internal team members to bring our brands to life while also identifying opportunities to capture content, engage customers, and grow our audience. This is a hands-on role for someone who understands modern social media culture, enjoys both strategy and execution, and is excited to help build growing brands from the ground up. You'll work closely with our Digital Marketing Specialist to support organic and paid marketing efforts while helping uncover new opportunities for growth both online and in the real world.

Requirements

Bachelor’s degree in marketing, advertising, sales or related field
Experience managing social media accounts or content development for brands or businesses (3-5 yrs)
Strong understanding of Instagram, Facebook, TikTok, and short-form video content
Comfortable capturing and editing content on a smartphone
Strong writing and communication skills with knowledge of SEO/SEM and AI Optimization
Highly organized with the ability to manage multiple brands and priorities simultaneously
Self-motivated, creative, adaptable and excellent attention to detail
Comfortable working in a fast-paced entrepreneurial environment
Experience with Microsoft Office Suite, Canva, Adobe Creative Suite, CapCut, or similar tools
Experience in consumer products, agriculture, food/beverage, farming, sports, outdoor, or lifestyle brands
Photography or videography, and editing experience
Ability to manage changing priorities, or take on other related duties as assigned

Nice To Haves

Familiarity with Meta Ads Manager and/or Google Ads is a plus
Knowledge of Amazon and eCommerce marketing a plus
Experience working with influencers or creators a plus

Responsibilities

Manage day-to-day social media activity across Green Fox, Rookie Farmers, Sota Seedz, and future brands.
Develop content calendars and publish engaging content across Instagram, Facebook, TikTok, LinkedIn, and other relevant platforms.
Monitor engagement, respond to messages and comments as appropriate, share tagged posts, and help grow each brand's online community.
Capture and create photo and video content using a smartphone and other available tools.
Edit and produce short-form videos, reels, stories, and other social assets as needed.
Collaborate with Multimedia Specialist to cross-functionally plan photo and video content.
Collaborate with internal team members to gather content, customer stories, product features, event coverage, and behind-the-scenes moments.
Recruit, onboard, and manage influencers, creators, brand ambassadors, and affiliate partners.
Coordinate product seeding, campaign participation, affiliate communications, and performance tracking.
Build relationships that increase brand awareness, engagement, and sales.
Monitor competitor social channels, influencer activity, and marketing campaigns.
Identify emerging trends, content opportunities, and best practices.
Provide recommendations to improve content performance, audience growth, and brand positioning.
Identify and execute creative grassroots marketing initiatives that increase brand awareness and community engagement.
Assist with planning and executing product launches, sampling programs, giveaways, sponsorships, and promotional campaigns.
Research, recommend, and help coordinate participation in events, trade shows, farmers markets, sporting events, festivals, and other brand activation opportunities.
Develop relationships with community organizations, event organizers, local businesses, teams, and strategic partners.
Coordinate event logistics, promotional materials, product samples, and on-site brand presence.
Capture photos, videos, and user-generated content at events for use across social media, advertising, and marketing channels.
Measure and report on the effectiveness of events, activations, and grassroots marketing efforts to identify future opportunities.
Continuously identify unconventional, low-cost, high-impact opportunities to put our brands in front of new audiences.
Collaborate with the Digital Marketing Specialist on Meta Ads, Google Search campaigns, and creative testing.
Contribute content ideas and creative assets for paid advertising campaigns as needed.
Help evaluate performance metrics and identify opportunities for growth.