Anthropologie Social Media Community Manager

Urban Outfitters•Philadelphia, PA

2d•Onsite

About The Position

The Social Media Community Manager is a key role on the organic social media team, responsible for leading Anthropologie Group’s social engagement and community insights strategy, connecting the brand to new audiences, growing the Anthro fandom, and driving brand relevance. They will be an expert on the Anthropologie customer, combining business and product priorities with a deep understanding of cultural conversation, audience sentiment, and community behavior to develop actionable insights that inform brand messaging. The ideal candidate will be social-obsessed, deeply immersed in trending conversations about fashion, lifestyle, and home decor across social platforms. They instinctively know what resonates online, how to foster a connection between brands and consumers, and how to navigate fast-moving conversations with both strategic thinking and cultural sensitivity. This role will oversee day-to-day community management across channels while managing and mentoring the Community Coordinator. They will partner closely with Social, Creative, PR, Marketing, Customer Service, Analytics, and Brand Voice teams to ensure Anthropologie Group’s social presence feels timely, thoughtful, and culturally relevant. This position is based in Philadelphia, PA.

Requirements

4–6+ years of experience in social media, community management, or digital marketing.
Strong understanding of trending conversations and emerging social trends in fashion, lifestyle, and home.
Exceptional writing and communication skills with the ability to adapt tone across platforms and audiences.
Deep understanding of Instagram, TikTok, Reddit, YouTube, Threads, and emerging platforms.
Experience managing and growing engaged online communities for a brand or media platform.
Strong organizational and project management skills with the ability to manage multiple priorities in a fast-paced environment.
Analytical mindset with experience interpreting community sentiment and social performance metrics.
Proactive, collaborative, and highly adaptable with strong cultural instincts and attention to detail.
Bachelor’s Degree in Marketing, Social Media, Communications, New Media, or related field (or equivalent experience)

Nice To Haves

Previous experience mentoring or managing junior team members preferred.

Responsibilities

Oversee day-to-day community engagement across Instagram, TikTok, Facebook, YouTube, Threads, Reddit, and emerging platforms.
Maintain and evolve a culturally relevant, channel-appropriate brand voice across all community interactions.
Foster meaningful dialogue and community participation that strengthens brand affinity and customer connection.
Utilize social listening tools to monitor brand, competitor, and cultural conversations to identify emerging trends, sentiment shifts, and earned opportunities.
Surface actionable insights to inform marketing strategy.
Deliver recurring reporting and community insights to internal stakeholders and leadership teams.
Partner closely with Customer Service, PR, Marketing, and Internal Communications teams to manage community escalations and support crisis-response workflows.
Establish best practices and workflows for community engagement, moderation, and response management across channels.
Spot emerging creators, trends, and community conversations that create opportunities for earned engagement and cultural relevance.
Support community-first activations, surprise-and-delight initiatives, and creator/community relationship building.
Partner with the social team to secure rights for user-generated content aligned with brand and campaign priorities.