Social Media & Community Manager

UpGuard • San Diego, CA

9h • Remote

About The Position

The Marketing team at UpGuard includes multiple marketing and design functions, including Product Marketing, Demand Gen, Marketing Ops, Content Marketing, SEO, Community, Design, and Video. UpGuard’s vision is to become a leader in the markets we play in (Cyber VRM, Attack Surface Management) by providing a best-in-class SaaS platform for organisations to manage their third-party risk and external attack surface. Our purpose as a Marketing team is to facilitate this goal by growing UpGuard with a repeatable and scalable marketing engine and a leading brand.

As our Social Media Manager, you will be the primary voice of UpGuard across the digital landscape, sitting within our high-impact Demand Gen functions. Reporting to the Director of Brand & Content, you will be responsible for the strategic direction and daily execution of our presence on LinkedIn, X, Instagram, and YouTube. Your role is pivotal in bridging the gap between our technical product capabilities and our brand identity, ensuring we are not just seen, but respected as thought leaders.
You will collaborate cross-functionally with Campaigns, Product, and Design to ensure our social strategy supports the broader marketing engine. By humanizing our brand and scaling our reach, you will play a critical role in nurturing prospects through the funnel and building a vibrant community of cybersecurity professionals. This is a high-visibility role where your creativity and data-driven insights will directly impact UpGuard's global brand authority.

Requirements

• B2B Social Expertise: 4+ years of professional experience managing social media for a high-growth SaaS or technology company
• Editorial & Narrative Mastery: The ability to maintain a master editorial calendar that synthesizes various marketing streams into a cohesive, non-cluttered narrative for a sophisticated technical audience
• Project Coordination Prowess: Proven success acting as the "connective tissue" between Campaign, Content, Video, and Product teams
• Exceptional Communication Skills: A master of the "short-form" hook with the ability to write clear, authoritative, and engaging copy
• Advocacy & Humanization Focus: Experience building or scaling employee advocacy programs that leverage internal experts to build brand authority and trust
• Data-Driven Mindset: Proficiency in social analytics tools and the ability to translate metrics into actionable growth strategies
• Creative Vision: A strong eye for visual storytelling and experience briefing creative teams on social-first assets
• AI & SEO Fluency: A forward-thinking understanding of how to optimize social metadata, transcripts, and long-form posts to influence AI search engines and LLM citations
• Strategic Thinking: The ability to align social media activities with broader business objectives and marketing campaigns
• Collaborative Spirit: A proven track record of working effectively across multiple departments in a fast-paced, remote environment

Nice To Haves

• B2B SaaS & Tech Literacy: A foundational understanding of the B2B SaaS landscape, with the ability to quickly grasp complex technical products and translate them into high-signal content for professional audiences
• Platform Specialization: Deep technical knowledge of the LinkedIn algorithm, YouTube SEO, Social Media for AEO
• Video Proficiency: Experience with basic video editing tools or a background in producing YouTube-focused content
• Global Perspective: Experience managing social accounts for a global brand with multiple products and audiences across various time zones and regions

Responsibilities

• Lead Multichannel Strategy: Develop and execute a comprehensive social media roadmap across LinkedIn, YouTube, Instagram, and X, ensuring a primary focus on high-growth strategies for our core professional channels - LinkedIn and YouTube
• Curate the Editorial Social Media Narrative: Own the master social media calendar to ensure a cohesive, high-signal narrative across all channels; you will strategically sequence content to prevent "noise" and ensure that product updates, thought leadership, and culture stories align into a unified, professional brand experience for our audience
• Architect AI-Ready Distribution: Execute a strategic roadmap for LinkedIn and YouTube alongside the creative team which optimizes video content, transcripts, articles, and metadata to maximize UpGuard’s visibility in AI-driven search results
• Lead Employee Advocacy: Build and manage an employee advocacy program, empowering our internal experts to become industry thought leaders and amplifying our brand reach through authentic, non-corporate accounts
• Optimize Product Campaigns: Partner with Product Marketing and Campaign Managers ensure complex product launches and feature updates are translating into high-performing social campaigns
• Coordinate the Social Proof Engine: Act as the lead orchestrator for our social proof program, collaborating with PMMs, Content and Video teams to oversee production and atomisation
• Optimize for Performance: Monitor key performance metrics and leverage data-driven insights to refine content strategy and maximize organic reach
• Oversee Content Production: Work closely with the Design and Video teams to produce high-quality visual assets, from short-form clips to long-form educational series
• Monitor Industry Trends: Stay ahead of the curve on social media algorithms, emerging platforms, and cybersecurity news to keep UpGuard at the forefront of the conversation

Benefits

• Monthly Lifestyle subsidy: Our employees use this for financial, physical, and mental well-being
• WFH set-up allowance: To ensure you have the right environment to work in, we will help you get set up within your first 3 months at UpGuard
• $1,500 USD annual Learning & Development allowance: To support your career development, all team members will be able to expense development opportunities against this allowance
• Annual leave: PTO plus two additional UpGuardian leave days to give you time to recharge your batteries
• 18 weeks paid Parental Leave: Irrespective of parenting role
• Personal Leave Allowance: This includes sick & carer’s leave
• Fully remote working environment: While we have physical offices in Sydney & Hobart, we do not mandate compulsory attendance
• Top-spec hardware: All team members will be provided with top-spec laptops for their roles

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed