Temporary-Social Media & Communications Manager

Chapman University Careers•Irvine, CA

2d•Onsite

About The Position

The temp Social Media & Communications Manager for the Argyros College of Business and Economics at Chapman University works closely with the Dean and Senior Leadership in developing and implementing marketing strategies to elevate the college’s public profile, promote faculty research, programs, events to students and external audiences. This position supports the overall marketing strategy, branding and messaging for the Argyros College of Business and Economics. This position is in-person, Monday-Friday.

Requirements

Bachelor’s degree or minimum of 5 years’ experience in related fields or equivalent combination of education and experience.
Understanding of academic, research, education functions and operating principles of a private university, especially in the business education fields with the ability to learn and apply business concepts.
Demonstrated communication management skills and the ability to work effectively with decision-makers across many levels of organization.
Experience in marketing communication strategies and branding concepts.
Strong written communication skills: ability to prepare clear, structured, grammatically correct, and articulate and create persuasive materials, correspondence, and marketing materials.
Experience using Microsoft Office and Adobe Suite applications.
Knowledge of current communication tools, social media, and platforms to build an online community.
Ability to work independently, take initiative, and exercise discretion and judgement.
Analytical skills to interpret statistical data, evaluate effectiveness and recommend changes.
Strong commitment and ability to work with a diverse group of individuals at all organizational levels, both internally and externally of the university.

Responsibilities

Serve as primary liaison between the college and central Strategic Marketing and Communications (SMC) department.
Work in partnership with (SMC) to communicate with internal and external constituencies.
Manage Argyros College communications.
Oversee communication activities.
Monitor communications metrics and propose optimization and amplification strategies.
Engage the college community to contribute to stories.
Identify and share newsworthy stories about college events, special guests, research, students, alumni, etc.
Provide marketing, editorial and copy writing support.
Assist with college, alumni, and outreach events.
Engage Alumni through social media and other platforms in order for the college to foster relationships.
Field, track and support requests for communication and marketing needs such as event publicity requests, email campaigns, digital signage, web content, printed publications, etc.
Increase engagement and reach among prospective students, current students, alumni, and other constituencies and promote Argyros College.
Manage all Argyros College social media accounts.
Create social media posts.
Identify content, write, edit, and format announcements, stories, and event coverage, photographing events, etc.
Ensure content is uniquely suited to each platform and audience.
Monitor and moderate online discussions on social media platforms.
Respond appropriately to questions and comments posted to social media accounts.
Analyze engagement, interactions, and response rates across different platforms, including (but not limited to) websites, social media, and emails.
Work closely with departments to update and manage Argyros College webpages.
Attend marketing meetings with Strategic Marketing and Communications staff.
Stay informed of and make recommendations for implementing new technologies, web strategies and designs.