Social Media & Communications Manager

Michigan's Adventure Park LLC•Dalton Township, MI

About The Position

Enchanted Parks is seeking a Social Media & Communications Manager to provide hands-on support for corporate social media, cross-park content coordination, guest communications, and social media operations across the Enchanted Parks corporate channels and eight-park portfolio. This seven-month contract role will manage corporate social media channels, help guide park-level content quality and brand consistency, support campaign and special-project execution, and maintain key social media tools, reporting, and vendor processes during the Corporate Director's leave of absence. The role will also provide light corporate communications support, including guest-facing messaging, internal guidelines, FAQs, and cross-departmental coordination as needed. The ideal candidate is a strong social media generalist with excellent writing, sound brand judgment, organized follow-through, and the ability to coordinate across corporate, park, PR, marketing, and Guest Support teams.

Requirements

2+ years of professional social media management and communications experience, ideally within the theme park industry or spanning multiple brands, locations, or properties.
Bachelor's degree in Marketing, Communications, Graphic Design, or a related field.
Strong content judgment with a sharp editing pen; able to assess and give feedback on brand/tone fit quickly.
Comfortable managing community response and guest-facing communication in a fast-moving environment.
Organized and self-directed; able to manage multiple properties' content needs simultaneously.
Familiarity with content calendar/project management tools (Airtable experience a plus).
Strong understanding of current social media trends and emerging platform best practices, with a creative eye for brand storytelling.

Nice To Haves

Experience managing social media content creators is a plus.

Responsibilities

Manage the Enchanted Parks corporate social media channels, including calendar planning, content concepts, editing, publishing, community management, and guest message response.
Coordinate Enchanted Parks corporate social messaging with Corporate Marketing and PR to ensure consistent, timely communication across departments.
Write creative briefs and coordinate cross-park content execution for shared campaigns, collaborative content, and special projects.
Partner with agency resources as needed to support content production and campaign execution.
Keep park teams on track to execute strategic plans and deliver consistent content through editorial planning, content feedback, and community management best practices.
Review and approve park-submitted content against brand, tone, and quality standards across the portfolio.
Analyze social content, channel performance, brand sentiment, earned media, and social listening data, preparing weekly reports and actionable recommendations for corporate and park teams.
Provide social media subject-matter input into the agency RFP process as needed, such as reviewing vendor content samples or platform capabilities.
Lead the 2027 Social Media Intern recruitment process, including recruitment materials, training programs, role expectations, interview process, and related needs.
Own the monthly budget submissions for social media departmental expenses.
Develop resources for park teams, including training materials, editing templates, and social media toolkits.
Manage vendor relationships for social media platforms such as Dash Social and Talkwalker during the director's leave of absence.
Own social media operational systems and handle administrative coordination for team tools, including managing user access/allocations, supporting basic technical troubleshooting, making minor Airtable build adjustments, etc.
Continue the onboarding and implementation process for ReviewTrackers and Talkwalker during the director's leave of absence.
Coordinate with the corporate marketing team on communications initiatives, CSR projects, guest-facing statements, leadership messaging, and cross-departmental announcements as assigned.
Write and distribute corporate-level guidelines and FAQs to internal guest communications teams and Guest Support.
Coordinate with Guest Support on guest service messaging, including maintaining and reviewing messaging templates used across parks.
Serve as the primary point of coordination with Guest Support during critical issues and messaging escalations, including support during the call center transition.
All other duties as assigned.